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Uber Reportedly Purchases Postmates For $2.65 Billion

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Uber has acquired online food delivery service Postmates for $2.65 billion in stock, according to the NY Times and Bloomberg. The deal is expected to help Uber better compete against food delivery giant DoorDash and will be a consolation prize after it failed to acquire GrubHub. The deal, first reported late in June,
could be particularly valuable to Uber in Los Angeles and the southwest
US where Postmates is strong. Neither company has confirmed the
reports, but are expected to do so later today.

Uber Eats and Postmates will be led by Uber Eats chief Pierre-Dimitri Gore-Coty, Bloomberg’s sources said. However, Postmates CEO Bastian Lehmann will reportedly remain to run Postmates as a separate service.

Postmates pioneered food delivery in 2011, but is a distant fourth in the US market to DoorDash, GrubHub and Uber’s own Eats services. Together, however, Uber Eats and Postmates will be second in the market after DoorDash, which still holds a large lead.

Both Uber and Postmates are cash-negative operations, with Uber alone having lost
$2.9 billion in Q1 2020 because of the COVID-19 crisis. Food delivery
companies, which rely on non-full-time “gig workers,” are hard to tell
apart from a consumer perspective other than pricing. As such, bigger
fish are swallowing smaller ones in order to control costs and pricing —
to the potential detriment of restaurants, users and, particularly,
workers.

“As a part-time courier who works for both [Postmates and Uber Eats] this is bad news,” wrote journalist and gig worker Wilfred Chan on Twitter. “While both are staunch anti-worker companies, fewer and bigger players means even less worker leverage against platform capitalists. With dwindling options, we’ll be exploited even more harshly.”

– www.engadget.com

Awards and Ceremoinies

BTL Africa Wins The “Best Experiential Agency” At E3 International Awards

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Ghanaian owned company BTL Africa has won the best Experiential Agency at the just ended E3 International awards held virtually. They beat off stiff competition from their compatriots like B2b Marketing Lab (UK),  Brandigo(US), Innovation Protocol(USA) among others.

After receiving the awards Mr. Gabriel Kojo Appiah, CEO of BTL Africa said that “This achievement is attestation to the great work of the BTL Africa team. To be recognize is no small feat. Our over 60 passionate staff were shocked during the online announcement in the case as 2020 has brought its share of challenges to the world”

“Our mission has always been to become a world – class and most sought after experiential whence in Africa and this award says it all. The best part about winning this our hard- working staff and how it will strengthen the BTL Africa” he continued

Mr. Richard Larbi, Brands and marketing communication manager, also stated that BTL Africa is also focused on giving the best of the best experience to our loyal customers that ensures our client wins market shares.

E3 is a network of independent agencies around the world who can help you exploit global opportunities by planning, supporting and executing your international marketing activities

BTL Africa is the fastest-growing Pan-African marketing and technology solutions company with offices across the continent, offering bespoke and customized solutions to multinationals and indigenous African brands. We are a holding company for a portfolio of companies specialized in experiential marketing, marketing communications, and AI solution

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Infinix To Launch A Limited Davido-signed Edition Of Note 8 & 8i Model

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Over the last few weeks, Infinix has floated its candy before the eyes of tech enthusiast intensifying their craving for the soon to be released device. Through several social media posts, Infinix has hinted at the imminent release of the NOTE 8 and we all can’t wait for the device to hit the shelves. 

Although the proposed date for the launch in its initial teaser videos and banners has passed without any launch, there are reasons to believe that the launch will take place sometime this month.  

However, here’s more interesting news. Infinix is set to be the first smartphone company in sub-Sahara Africa to launch a limited edition device with a celebrity. A special edition of the NOTE 8 will be released alongside the primal version of the NOTE 8 and the NOTE 8i. The special edition is signed by Infinix’s brand ambassador David Adeleke, popularly known as Davido.

The available stock for the special Davido-signed edition is limited. However, interested shoppers can get one for themselves at exclusive SLOT outlets nationwide and on their website Here. Exciting free gifts are also available if you’re among the lucky few to buy this device while stocks last.

The Infinix NOTE 8 is targeted at the mid-to-high-end market segment and it comes with several interesting features. The device on-boards a super-fast processor – the MediaTek Helio G80 processor, which supports ultra-fast gaming speed, stable graphics in-game, easy multitasking as well as an all round optimal performance.

The device also sports six cameras in total. It comes with a dual selfie camera which is cut out from its super-wide 6.95inches screen. On the back, the NOTE 8 crams a 64MP super night shot camera for an amazing night shot photographs and other photography needs.

Many Infinix loyalists and smartphone enthusiasts are already clearing their carts and lining up in preparation for the launch of the Infinix NOTE 8. Now that there’s a special Davido edition in sight, the queue might just be doubling up. 

To stay ahead of interested shoppers and ensure that you’re one of the first to get your hands on this special edition of the NOTE 8, follow Infinix on Facebook, Twitter, and Instagram at @Infinixnigeria.

You can also join their community of young and vibrant fans on XClub via the app on your Infinix device or click on this link to download the app if you’re a non Infinix user.

Source: Bella Naija

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ZoneThree6 To Debut Music Playlist Services In Ghana

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Entertainment and lifestyle brand, ZoneThree6 has begun curating music playlists content on various music streaming platform for artists. The various streaming platforms will have orchestrated playlists for music lovers on Tuesdays and Fridays, with the “Flow Factor” making a debut This Friday, which will have Ghanaian Hip Hop songs.

Speaking on the new digital music playlist platform, The Chief Operation Officer of Zone Three 6 Network Limited, Quabena Kevin said “this is an important step in the Ghanaian music scene to promote our local content and share it beyond bothers, for our talented and creative artists to get the recognition they deserve.”

The playlists will have genres such as Hip Hop, RnB, Afrobeats, Ghana drill and other emerging sounds from Ghana on streaming platforms such as Apple music, Spotify, Audiomack, Soundcloud, Tidal, Deezer and Boomplay as ZoneThree6 seeks to promote sounds coming from Ghana. The Zonethree6 playlist is powered by DistroPlug, a 100% music company offering full services in music and video distribution and other digital music service such as playlist pitching and royalty collection.

David Drexx George, a Ghanaian/Nigerian tech entrepreneur and the founder of DistroPlug said the collaboration between his outfit and ZoneThree6 is a big win for Ghanaian musicians and their managements and will also help monetize their work.

“Distroplug was created to reduce the stress artists and their managements go through. It also seeks to provide an essential aspect of competing globally, as the world continuous to move into the digital space” he added. ZoneThree6 has provided a universal digital platform online for all their services. Visit the link tree via https://linktr.ee/Zonethree6

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Shatta Wale Now Charges ¢1,800 For “Tuesday Market” Promotions

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Shatta Wale has revealed that, the management of Shatta Movement Empire and Shatta Tuesday Market Initiative, will be demanding moderate rates from organizations or enterprising entities engaged in commercial, industrial, or professional activities to promote their businesses through the Shatta Tuesday Market initiative.

For rates ranging from Ghc 300.00 (1 Day), Ghc 750.00 (3 Days) and Ghc 1,800.00 (1 Week), business owners and or entrepreneurs will have their commerce or trade posted on the Ghanaian reggae & dancehall artiste’s social media pages of about 6M followers. The revenue generated from this initiative will, through the Shatta Foundation, be used to support the vulnerable in the society.

Shatta Tuesday Market is a new initiative, introduced in 2019, from the Empire of Shatta Movement to give back to the community. The initiative which is here to stay is dedicated to help businesses grow to its full potential by giving business owners the opportunity to reach a high number of potential customers.

This decision has triggered a lot of backlash from his fans who claim they spend their resources on streaming the songs by the artiste. See some reactions on twitter below;

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