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TikTok Starts A $200 Million Fund To Pay Users For Content

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TikTok will begin financing emerging creators on its short-form video platform with a $200 million fund that it announced today, an unusual move by a social media company and one that comes after several weeks of concerns about TikTok’s future.

The company, which is owned by China-based ByteDance, didn’t provide many specific details about how it will give out that money or who may qualify for it. It may be directed toward users from minority groups—with the press release about the fund’s debut singling out creators like Boman Martinez-Reid, a LGBTQ comedian who has signed with CAA, and Tabitha Brown, who’s become famous for her videos about family life and veganism.

TikTok is in a multi-front battle right now. The Trump Administration is considering banning the app over concerns it may share data with the Chinese government, and the users who flocked to TikTok over the past year have been exploring other platforms for their content. In the past few weeks, TikTokers have posted videos urging their fans to also follower them on apps like Instagram, while others have turned to rival music-and-video apps such as Dubsmash and Byte to produce work.

The best way to keep them on TikTok is to offer a clear path toward earning money. Instagram and other social platforms have struggled to do that, and YouTube’s ad-sharing scheme—based on the views generated by someone’s videos—remains the quickest and simplest monetization for influencers. Companies such as Chipotle and E.L.F. cosmetics are already paying for sponsored content on TikTok, where influencers post videos advertising these companies for a fee, as much as six figures now for the top stars. But those deals are typically hashed out between the brands and the influencers without the social media companies getting involved.

TikTok’s $200 million fund is a different step, something neither Instagram nor YouTube have done. It theoretically would allow more creators to flourish as they start out and begin searching for commercial work, such as the sponsored content posts.

– Abram Brown, Forbes Staff, Business

Awards and Ceremoinies

BTL Africa Wins The “Best Experiential Agency” At E3 International Awards

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Ghanaian owned company BTL Africa has won the best Experiential Agency at the just ended E3 International awards held virtually. They beat off stiff competition from their compatriots like B2b Marketing Lab (UK),  Brandigo(US), Innovation Protocol(USA) among others.

After receiving the awards Mr. Gabriel Kojo Appiah, CEO of BTL Africa said that “This achievement is attestation to the great work of the BTL Africa team. To be recognize is no small feat. Our over 60 passionate staff were shocked during the online announcement in the case as 2020 has brought its share of challenges to the world”

“Our mission has always been to become a world – class and most sought after experiential whence in Africa and this award says it all. The best part about winning this our hard- working staff and how it will strengthen the BTL Africa” he continued

Mr. Richard Larbi, Brands and marketing communication manager, also stated that BTL Africa is also focused on giving the best of the best experience to our loyal customers that ensures our client wins market shares.

E3 is a network of independent agencies around the world who can help you exploit global opportunities by planning, supporting and executing your international marketing activities

BTL Africa is the fastest-growing Pan-African marketing and technology solutions company with offices across the continent, offering bespoke and customized solutions to multinationals and indigenous African brands. We are a holding company for a portfolio of companies specialized in experiential marketing, marketing communications, and AI solution

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Infinix To Launch A Limited Davido-signed Edition Of Note 8 & 8i Model

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Over the last few weeks, Infinix has floated its candy before the eyes of tech enthusiast intensifying their craving for the soon to be released device. Through several social media posts, Infinix has hinted at the imminent release of the NOTE 8 and we all can’t wait for the device to hit the shelves. 

Although the proposed date for the launch in its initial teaser videos and banners has passed without any launch, there are reasons to believe that the launch will take place sometime this month.  

However, here’s more interesting news. Infinix is set to be the first smartphone company in sub-Sahara Africa to launch a limited edition device with a celebrity. A special edition of the NOTE 8 will be released alongside the primal version of the NOTE 8 and the NOTE 8i. The special edition is signed by Infinix’s brand ambassador David Adeleke, popularly known as Davido.

The available stock for the special Davido-signed edition is limited. However, interested shoppers can get one for themselves at exclusive SLOT outlets nationwide and on their website Here. Exciting free gifts are also available if you’re among the lucky few to buy this device while stocks last.

The Infinix NOTE 8 is targeted at the mid-to-high-end market segment and it comes with several interesting features. The device on-boards a super-fast processor – the MediaTek Helio G80 processor, which supports ultra-fast gaming speed, stable graphics in-game, easy multitasking as well as an all round optimal performance.

The device also sports six cameras in total. It comes with a dual selfie camera which is cut out from its super-wide 6.95inches screen. On the back, the NOTE 8 crams a 64MP super night shot camera for an amazing night shot photographs and other photography needs.

Many Infinix loyalists and smartphone enthusiasts are already clearing their carts and lining up in preparation for the launch of the Infinix NOTE 8. Now that there’s a special Davido edition in sight, the queue might just be doubling up. 

To stay ahead of interested shoppers and ensure that you’re one of the first to get your hands on this special edition of the NOTE 8, follow Infinix on Facebook, Twitter, and Instagram at @Infinixnigeria.

You can also join their community of young and vibrant fans on XClub via the app on your Infinix device or click on this link to download the app if you’re a non Infinix user.

Source: Bella Naija

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ZoneThree6 To Debut Music Playlist Services In Ghana

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Entertainment and lifestyle brand, ZoneThree6 has begun curating music playlists content on various music streaming platform for artists. The various streaming platforms will have orchestrated playlists for music lovers on Tuesdays and Fridays, with the “Flow Factor” making a debut This Friday, which will have Ghanaian Hip Hop songs.

Speaking on the new digital music playlist platform, The Chief Operation Officer of Zone Three 6 Network Limited, Quabena Kevin said “this is an important step in the Ghanaian music scene to promote our local content and share it beyond bothers, for our talented and creative artists to get the recognition they deserve.”

The playlists will have genres such as Hip Hop, RnB, Afrobeats, Ghana drill and other emerging sounds from Ghana on streaming platforms such as Apple music, Spotify, Audiomack, Soundcloud, Tidal, Deezer and Boomplay as ZoneThree6 seeks to promote sounds coming from Ghana. The Zonethree6 playlist is powered by DistroPlug, a 100% music company offering full services in music and video distribution and other digital music service such as playlist pitching and royalty collection.

David Drexx George, a Ghanaian/Nigerian tech entrepreneur and the founder of DistroPlug said the collaboration between his outfit and ZoneThree6 is a big win for Ghanaian musicians and their managements and will also help monetize their work.

“Distroplug was created to reduce the stress artists and their managements go through. It also seeks to provide an essential aspect of competing globally, as the world continuous to move into the digital space” he added. ZoneThree6 has provided a universal digital platform online for all their services. Visit the link tree via https://linktr.ee/Zonethree6

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Shatta Wale Now Charges ¢1,800 For “Tuesday Market” Promotions

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Shatta Wale has revealed that, the management of Shatta Movement Empire and Shatta Tuesday Market Initiative, will be demanding moderate rates from organizations or enterprising entities engaged in commercial, industrial, or professional activities to promote their businesses through the Shatta Tuesday Market initiative.

For rates ranging from Ghc 300.00 (1 Day), Ghc 750.00 (3 Days) and Ghc 1,800.00 (1 Week), business owners and or entrepreneurs will have their commerce or trade posted on the Ghanaian reggae & dancehall artiste’s social media pages of about 6M followers. The revenue generated from this initiative will, through the Shatta Foundation, be used to support the vulnerable in the society.

Shatta Tuesday Market is a new initiative, introduced in 2019, from the Empire of Shatta Movement to give back to the community. The initiative which is here to stay is dedicated to help businesses grow to its full potential by giving business owners the opportunity to reach a high number of potential customers.

This decision has triggered a lot of backlash from his fans who claim they spend their resources on streaming the songs by the artiste. See some reactions on twitter below;

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