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Tidal Partner With MTN Nigeria

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Artist-owned global music streaming and entertainment streaming platform, TIDAL, and leading Information and Communication Technology (ICT) Company, MTN Nigeria have announced a partnership deal that will enable MTN subscribers to receive free 30-day access to TIDAL services with include high-quality music, videos, concerts, interviews, and more from top artists across the globe.

Following TIDAL and MTN’s historic launch in Uganda in 2018, this partnership marks TIDAL’s continued expansion into the multi-genre world of African music. At the conclusion of the free trial offer, users can choose to subscribe to a range of plans from three days to one year depending upon the plan that aligns with their listening patterns:

  • 3 Day, Weekly, Monthly, 90 Day, or 1 Year Access Only
  • 3 Day, Weekly, or Monthly Access with Data

TIDAL is available in 53 countries, and we have over 60 million songs and over 250,000 high-quality videos in our catalog, offering passionate music fans both a premium and high-fidelity sound quality, along with original video series; podcasts; thousands of playlists curated by industry experts, music journalists, and artists; exclusive content; and unique experiences.

Srinivas Rao, Chief Digital Officer, MTN Nigeria said: ”MTN has always been supportive of local and upcoming artists. Our partnership with TIDAL is another footprint on how we continue to contribute to the growth of the music industry. We will continue to provide platforms like this that enable our customers to consume good music and connect with their favorite musicians.”

Lior Tibon, COO at TIDAL said: ”TIDAL naturally generates a hub for creatives of all backgrounds to intimately share their art. This launch taps into a nation with both rising and established performers taking over the entertainment industry, and provides a forum for artists to exchange ideas and foster growth.”

TIDAL’s extensive music and video catalogue offers a diverse range of content – latest EP, documentary and in-depth article. TIDAL is the premier location for listeners to connect with their favorite musicians.

TIDAL has the commitment of artist-owners who believe in creating a more sustainable and practical model for the music industry. The artist-owners are Alicia Keys, Arcade Fire (Win Butler and Regine Chassagne), Beyoncé, Calvin Harris, Claudia Leitte, Clifford “T.I.” Harris, Coldplay, Daft Punk, Deadmau5, Jack White, Jason Aldean, J. Cole, Kanye West, Madonna, Nicki Minaj, Rihanna, Shawn “JAY Z” Carter, Damian Marley, Indochine, Lil Wayne, and Usher.

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Food and Drug Administration To Ban The Production Of Alcoholic Drink In Sachets And Plastic Bottles

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Director-General, Prof. Mojisola Adeyeye, has told the News Agency of Nigeria (NAN) on Wednesday that, the National Agency for Food and Drug Administration and Control (NAFDAC) will totally ban production of alcoholic drinks in sachets by 2023/2024, after the organization expressed worry over the sale and consumption of alcoholic beverages in sachets and small volume glass and Poly-Ethylene Terephthalate (PET) bottles.

With the support of the Federal Ministry of Health, Adeyeye stated that, the concern also relates to the fact that alcohol “is also a toxic and psychoactive substance with dependence producing properties, explaining that, uncontrolled access and availability of high concentration alcohol in sachet and small volume PET or glass bottles have been put forward as a factor contributing to substance and alcohol abuse in Nigeria with its negative impact on the society.

The director-general also said that, pending the time lapse, the distillers association were told to reduce the level of alcohol drink in sachets, and that they have agreed to do that. Adeyeye said the distillers association had also been tasked to run a social responsibility campaign against underage drinking, adding that a jingle would soon be on air in this regards.

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Samini Unveiled As Product Ambassador For FBN Bank [WATCH]

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After inking an ambassadorial deal with the bank about a month ago, Samini joined staff of FBN Bank on Thursday, September 24, 2020 to open a modish facility in the capital, Accra. The mega launch of the ultra-modern branch at Ring Road (Accra) and also came with the launch of a new product called FBN Premium Banking Service.

Elated Samini in a conversation with BeenieWords.com says he was lucky to have made it back to Ghana and be present for the occasion. “I prayed the flights start working so I could make it. Lo and behold, The President opened the airport and I returned to make up for the occasion. It was a colourful ceremony.” — SAMINI

Samini was announced on August 3, 2020 as a Product Ambassador for FBNBANK. It came with varied social media campaigns and billboards erected with his face across the city.

Here’s a brief performance of Samini during the launch:

Source: Elorm Beenie

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Stonebwoy Tours Big Boss Energy Drink Factory

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Exercising
one of his due responsibilities as a brand ambassador and franchisee,
the Chief Executive Officer (CEO) Burniton Music Group (BMG), Stonebwoy,
has, on Wednesday, September 23rd, paid a visit to Bel Beverages; a
Ghanaian producer of a variety of top of the range non-alcoholic drinks,
including the widely accepted Big Boss energy drink.

His visit
was to categorically “inspect and authenticate” the new labeling which has his
photo printed on it. The inspection
was followed by an aerial tour of the factory where variety of drinks are
produced and how every step of the production is manned by a workforce of
people passionate about delivering quality unparalleled refreshment to our
customers.

Stonebwoy and
his entourage later took a trip to Ashaiman where he was born and bred to make
some giveaways of the Food and Drugs Authority (FDA) vetted and approved energy
drink, and to have an intimate interaction with the natives of the town and
most importantly, ardent followers of his craft who amassed in their numbers to
give him an experience.

Barely two months after he secured an ambassadorial deal with the non-alcoholic producing firm, Ghanaian Reggae/Ragga & Dance-hall artiste, Livingstone Etse Satekla fully purchased the owning rights of the energy drink, Big Boss. The deal saw the Nickelodeon Kids Choice Awards winner take control of the energy drink’s franchise and act as the president, while it’s still produced by Bel Beverages.

See photos below;

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Facebook To Open Its Second African Office In Lagos, Nigeria

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Facebook is set to open its second Africa office in Lagos in the second half of 2021, after it opened its first Africa office in Johannesburg, South Africa in 2015., which will house a cross-section of Facebook teams from sales, policy, and communications to engineering. It is the company’s latest commitment to Nigeria—Africa’s largest internet market, after it opened a hub space in partnership with Co-Creation Hub, a leading Nigerian startup accelerator, in 2018.

It is essentially a major play for talent and proximity to an important, fast-growing market—and it is not happening in isolation: Google and Microsoft have grown their local presence in Nigeria over the past decade. In fact, Microsoft’s moves have included a $100 million commitment to build software development centers on the continent and employ 500 African developers by 2023.

With more Nigerians using Facebook than anywhere else on the continent and the suite of high-ranking executives at Facebook’s global offices being a ringing endorsement, Facebook is moving closer to where the talent is. Nigeria ranked among the fastest growing developer communities in Africa last year.

The global tech giant is in the business of serving and monetizing eyeballs, hence a more hands-on operation in Nigeria, and across Africa, and being closer to the world’s fastest-growing population of young people is a shrewd move. Africa’s population, already the youngest in the world, is expected to triple by 2100 while the rest of the world shrinks. And Nigeria will play a key role in that growth spurt by becoming the second most populous country in the world, ahead of China.

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