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Tencent Eyes Africa To Grow Its Music Streaming Business

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Tencent Holdings Ltd. is looking to bring its paid music app Joox to some of Africa’s most populous countries after the streaming service proved a hit in Southeast Asia.

Joox has become one of the most popular music apps in emerging markets from Indonesia to Thailand and Malaysia since launching in 2015, rivaling the likes of Spotify, in which Tencent also has a stake. Now the Chinese social media giant is hoping for a repeat on the world’s second largest continent, said Poshu Yeung, vice president of Tencent’s international business group.

Outside of its core gaming business, Tencent hasn’t had many overseas successes, but Joox has proven the exception thanks to a strategy of targeting immature markets for paid music services. Instead of trying to compete in established markets like the U.S. and Europe, the WeChat operator is aiming at places the incumbent leaders haven’t yet captured, Yeung said. Joox is already available in South Africa, which served as a pilot market.

“There are a lot of local labels and artists that are big in Africa, but the whole digitalization journey is not even there,” Yeung said in an interview. “Rather than go fighting for the pie, it’s better to build a pie.”

Africa’s mobile population is among the world’s fastest-growing, with the GSM Association estimating unique mobile users there should number 623 million, or half the continent’s population, by 2025.

Online entertainment is one of the few bright spots in global business during the turbulence of the Covid-19 pandemic. Demand for Tencent’s marquee games like PUBG Mobile and Call of Duty Mobile has surged as millions stuck at home are looking to alleviate boredom during lockdowns. For Joox, the usage of its online karaoke function has increased nearly 50% so far this year, Yeung said.

In 2019, Joox’s paying users grew between 30% and 50% across its key Asian markets, led by Hong Kong and Malaysia, Yeung said. Its monthly active users across Asia have increased 533% over the past five years, he said, without disclosing numbers. Joox is still not profitable.

Joox currently has a team of 60 people based in Cape Town, out of a total of several hundred global staffers. With its abundance of musical talent and big potential user base, Nigeria is a likely candidate to be among the next markets for Joox’s Africa rollout, Yeung said.

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“I LIED: Drizzy Bangz To Premiere Official Tomorrow

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Promising Tema based artiste Drizzy Bangz who is signed under Camp What Records will on Friday, June 5, 2020 released the official video of his recent single ‘I Lied’ which features Fayorsey.

Drizzy’s song ‘I Lied’ which was produced by Benji Yang made it on LiveFM’s weekly music chart ‘Top 10 Most Played’ for two consecutive times is an RNB genre which preaches faithfulness and loyalty in any relationship especially marriage.

The video was directed by a young Ghanaian director Yankah McCoy and shot here in Ghana at a beautiful and interesting settings adorn with stunning models.

According to him, this is his first official video under his new record label ‘Camp What Records’ and will like all music lovers to support his craft and pay attention to him. He says the musical journey has just started for him and “I’ll urge music lovers to keep their fingers crossed for more thrilling Jams from me”.

Drizzy who is inspired by Chris Brown developed his music passion at a young age and grew up with the aspiration to be a musician. “I was keenly inspired by the type of music I grew up listening to. I do Alternative RNB and sometimes Afro-pop depending on the mood. When it comes to creating music I deal ideally with emotions. So get me the beat I set the mood then is good to go. I just have to get carried away by the tempo”

The artiste will like to be on a musical project with A.I, Show Dem Camp and other big names in the musical scene worldwide.

Drizzy who studied a 3-year diploma course at the International School Of Aviation has other great tunes like ‘Boys Nda’ which are all available on Spotify, audiomacks, Soundcloud, and other music streaming sites.

He advises his fellow artistes to “Never Give Up” whiles his plan is to impact in the industry and to put Ghana on the map.

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3 MiPROMO Media Clients Enlisted On Billboard Top 5 Most-watched Homegrown Artists On YouTube

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In a bid to maintain its status as the leading digital music and video distribution outfit in the nation, MiPROMO Media keeps adding up to its accolades. Their recent global achievement stems from having 3 of its revered clients enlisted in the world acclaimed Billboard charts’ top 5 Most Watched Homegrown Artists in Ghana. Sarkodie, Shatta Wale, and Kofi Kinaata benefit from MiPROMO Media’s YouTube magic touch.

The list is based on artists who have had a consistent stream of increasing numbers that watch their content on YouTube for a whole year and it’s no surprise that Ghana’s leading YouTube Multi-Channel Network (MCN) – MiPROMO Media, dominates the list. Their clients that made it to the globally recognized list include Kofi Kinaata, Sarkodie, and Shatta Wale.

Check out the full list and corresponding streaming numbers of the top 5 artistes below:

  1. Shatta Wale – 13.26M
  2. Sarkodie – 11.72M
  3. Stonebwoy – 7.86M
  4. Diana Hamilton – 6.42M
  5. Kofi Kinaata – 4.63M

MiPROMO Limited is a neo media company specializing in YouTube monetization & Channel management, Web Publishing, Social Media Marketing, Digital Music & Video Distribution, Online Advertising, Branding & Image Development, Celeb Photography, Web Traffic Generation and Event Marketing & Management.

MiPROMO Limited is also the content manager for the popular GhanaMusic.com channel with over 178,000 YouTube subscribers. MiPROMO Limited monetizes the YouTube channels for musicians such as Joey B, Shatta Wale, Empress Gifty, Sista Afia, Sarkodie, McBrown’s Kitchen, Kwabena Kwabena, SP Kofi Sarpong, Article Wan Samini, Criss Waddle, Article Wan, Nero X, and others.

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“The Gov’t Needs To Effect Laws That Will Cushion Talents – Stonebwoy Urges

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GREATER ACCRA – Thursday, June 4, 2020/www.gbafrica.net/ – In this amazing session of Star Talk with blogger Kobby Kyei, Nickelodeon & BET Winner| 3-Time Best Reggae/Dancehall Act in Africa, Stonebwoy, stated that, the Government of Ghana needs to effect laws that will enable the Ghanaian entertainment ecosystem structures cushion creatives to success. According to Him, the onus lies on the various authorities to implement all available laws which will in turn help strengthen institutions like GHAMRO and Musiga to deliver its service without encountering any difficulties.

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Camidoh Releases The Official Cover Art Photo For His Debut EP

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GREATER ACCRA – Thursday, June 4, 2020/www.gbafrica.net/ – As the team gears towards the premiere of fast rising Ghanaian born Afro-pop artiste, Camidoh’s debut extended play(EP) dubbed the Contingency Plan (CP), Grind Don’t Stop and GB Recz have released the official front of the outer packaging of the commercial studio project – cover art photo, decorated with the artiste’s image and showing the project’s title and the name of the artist.

Set in a modern African music scene and predominantly love oriented classics, the writer, producer and composer sets the tone with the emotion loaded tunes on his 6 track EP, as he sticks to his theme of dynamism and versatility throughout ‘The Contigency Plan” EP. The project paints a picture of a passion driven talent whose powerful lyrics were set to a mid tempo Afro-beats and Afropop rhythms. The album is due July 3, with singles advancing the set.

Noted for “My Lover”, born Raphael Camidoh Attachie known simply in Showbiz as Camidoh is a Ghanaian Afropop/RnB singer, record producer and a songwriter. Camidoh’s life, his daily ins and outs are all about music – nothing else matters to him – if the conversation isn’t geared towards music, then there will be little or no attention at all from him – that’s how serious he takes his career in the field he finds comforts.

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