Leading Pan-African entertainment TV Channel, WatsUp TV has announced a new partnership with international music company, Sony Music to promote talents across the African continent.

The partnership which is geared towards the benefits of several music talents will witness an agenda to solidify the prominence of various artists in Africa as WatsUp TV gets the opportunity with its platforms in multiple African countries to promote their works and extend them to new audiences.

Speaking about this august partnership, ABD Traore , CEO of WatsUp TV noted that, this partnership with Sony Music will give a big push to the works WatsUp TV has embarked on over the years to promote Pan-African music content and distribute them across the continent and beyond. He also noted that, talents affiliated to Sony Music will also get the opportunity to market their works and have the African continent appreciate their crafts.

Jim Donnett, Head of PR and Admin of Sony Music West Africa in a comment about this partnership stated, “a key component of our operations as a music company is story telling and we are confident in WatsUp TV’s ability to help us achieve this objective by reason of their influential status in pan-African entertainment and the many products and networks they have established to support the function of informing audiences far and wide”.

In a further statement on how Sony Music intends to help musicians in West Africa, Jim noted that, “it is popular knowledge that West Africa houses some of the biggest and best universal talents. Irrespective of such worthy feat, the greatest challenge still remains having to break in (both locally and otherwise) and also maintain market focus. Sony Music is bringing her experiential knowledge of the music business to bridge the gap in community practice between the grassroots and overseas. We are implementing systems in coalition with regulatory bodies, DSPs, telcos, people in fintech, the media, to propoud solutions that will contribute to changing the behaviour and pattern of response to product creation, marketing and consumption using home-derived formulas.

He also mentioned that, Sony Music will also be offering support to different tiers of artistes, by creating opportunities that they can take advantage of to level up in terms of music cred and brand representation with their colleagues from western shores.

Interestingly, a delegation team from the West Africa office were present in  Ghana for a scouting and partnerships exercise in December.

Also commenting on Ghana’s viability at becoming a central hub for entertainment in the next few years, Sony Music West Africa head of label operations, Daniel Owolabi (Gbemiro) said; “the entertainment space in Ghana is a fertile ground of potentials yet to be fully tapped. Even in hotspots where there’s usually a high concentration of creatives & industry players (e.g Tema, The Area Bar, Polo Beach Club) there’s a certain positive energy that pulsates in the atmosphere literally. It’s all love and dedication, which is why we’re here.”

Sony Music West Africa boasts a robust roaster that spotlights the stellar works of celebrated superstar acts (Davido, Wizkid, Dice Ailes) and basking talents (Kiddominant, T-Classic, Ona Dema, Shun Breezy) in promotional management and product distribution functions. This office is progressively hatching a scheme that strategically positions them to be a formidable music company as they strive to attain the upper echelons of the music industry in the West African region.

Sony Music West Africa (stylized as SMWA) is an affiliate label of international music company, Sony Music Entertainment, with her base of operations in Lagos, Nigeria. This division of the company is set up to represent, connect and promote the culture of authentic African music to global consciousness.

WatsUp TV is a 24 hour digital entertainment Television channel made for the Pan-African Bi-Lingual community and also aired on various television channels across Africa founded by Abd Traore. The brand was launched as a TV show in 2014 and has grown into a filly fledged digital and satellite TV channel with viewership across the African continent and beyond through its programs on Canal+.  WatsUp TV features contents such as music videos from Africa, interviews with celebrities and industry players across the African Continent with custom-made entertainment to suit the African market.

‘Touch of France’, a personality TV show, which has its hostess to be H.E Anne Sophie AVÉ, the Ambassador of France to Ghana had the privilege of catching up with the Chief Executive Officer of EIB Network and associate producer of the ‘Touch of France’ program, Nathan Kwabena Adisi is also known as Bola Ray for an exclusive One on One interview.

On ‘Touch Of France’, Bola Ray shares his inspiring life story to remind people especially young folks that everything is possible with hard work and perseverance. He shared that, growing up, though life wasn’t that smooth, he promised his mother, he will be the first DJ with a Bachelor’s Degree, buy her a house when she turns 60 and makes her the happiest mother, which he has achieved.

He emphasized that he had the conviction that whatever you conceive you will achieve “whatever you put your mind to it you can achieve it I have been a firm believer of whatever you conceive you can achieve, I told my mum I will buy her a house when she turns 60 and I did. I told her I will be the first DJ with a degree, she didn’t understand why with my two Degrees I will be doing DJING and not working in the bank”

He spoke on how he was able to turn things around from a Club DJ to hosting shows on BBC, TV3, JOYFM, Starr FM and now a CEO and a Business Mogul inspiring the youth around the world. Bola touched on issues around what could be termed his favorite muse: tightening the ties between Africa and the rest of the world: including business with France, Knowing more about France and the importance of being abreast with the language and exploring business opportunities and even does a detour to comment on the developments of the relationship between France and Ghana.

‘Touch of France’ is a television show that is based on the idea of propagating the open cultural exchange between France and Ghana The show addresses different themes, bridging Ghana and France, it aims at showing that in many areas of what Ghana and France have in common.

The show celebrates high profile personalities who have had an experience with France or aims to have any experience with France. It is hosted by the Ambassador of France to Ghana H.E Anne Sophie Avé. It airs on GHoneTV every Sunday at 12 pm and 2 pm every Saturday on Metro TV.

It consists of four main segments including Business, Arts and Culture, Education and Language learning. Each 60-minute episode features a special in-studio guest (businesspersons, influencers and politicians) that will engage in both a setting for explorative information sharing and entertaining discussion.

The informative and distinctive program is hosted by Madam Anne Sophie Avè, the French Ambassador to Ghana; has had celebrated Ghanaian football icon Abedi Pele and French former footballer Marcel Desailly were the first guests who appeared on the first episode. After that a host of other astute industry personalities have been on.

Ghana’s number one television station, TV3 Network, in partnership with leading urban lifestyle radio brand, 3FM, is organizing the much anticipated educational materials fair dubbed “Return To School Fair 2021”. The four day fair scheduled to start from Thursday 14th January and end on Sunday 17th January 2020 will take place at the Junction Mall, Nungua between the hours of 9am and 8pm daily.

Parents and students can visit the fair for a wide range of books and other educational materials including school uniforms, shoes, sandals, sneakers and specially made personal protective equipment for children.

General Manager of MG Television, Francis Doku said “in these difficult times when we are advised to restrict our movement, TV3 and 3FM are offering parents, students and the academically inclined a one-stop location to buy all their educational needs under strict COVID – 19 protocols. Additionally, vendors will be offering unbeatable prices and amazing discounts”.

The “Return To School Fair 2021” is expected to attract hundreds of parents and students who will enjoy exciting discounts and giveaway packages for their patronage. There will be products for pupils and students from pre-university to university

A blogger from Gideons Web and another from a blog identified as Razak Ghana apologized in the late hours of Monday, January 4, 2020 after they were invited by the Greater Accra regional Police Command for having publicly made a publication on their various official social media timelines promulgating a false rumor that Dr. Louisa’s son is for Blakk Cidi (former employee at the Burniton Music Group) instead of Stonebwoy.

In a social media publication made on Sunday, December 27, 2020, and Tuesday, December 29, 2020 respectively, the two suggested to the right thinking member of the society that the award-winning reggae/ragga & dancehall musician is not the biological father of the boy, but rather his former confidant and manager is the male genetic contributor to the creation of the infant.

However in a simultaneous news release shared via same medium, the Bloggers identified as Gideon Ofori and Razak Ghana whose distasteful false rumour has been widely circulated, apologized for subjecting Stonebwoy and his family to public ridicule and pain due to due to their amateurish type of blogging. The also called other bloggers and social media users who had screenshot the post and have published it on their platforms to pull it down.

He advised his comrades to get serious with their profession and also take the ethics of the job serious in order not to infringe people’s right.

Read the two different releases below;