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Sustainable Developers See A Marketing Opportunity In IFC’s EDGE



GREATER ACCRA, GHANA, Sunday February 23, 2020/ – Ghanaian architects and developers are seeing the benefits of IFC’s EDGE green building certification as recognition for their projects. Available in over 160 countries, EDGE is gaining popularity around the world, with more than nine million square meters now certified.

EDGE provides architects and developers with a free, interactive application that helps them determine the most cost-effective ways to design green within their local climate context.

Each design and building element, from the type of flooring to the cooling system, has an impact on resource intensity. The EDGE software helps determine the savings in energy, water and embodied energy in materials for a project, as well as the cost-effectiveness of design choices.

Buildings that reach the EDGE standard of 20 percent savings are eligible for certification. Verification at the design and post-construction stages are required. In Ghana, certification services are provided exclusively by thinkstep-SGS.

To date in Ghana, there are several high-calibre building projects that have achieved EDGE certification, including Atlantic Tower at the Airport City enclave, the workshop and administrative offices of Terminal 3 at Tema Port, and the Takoradi Mall. The upcoming 363-key Pullman Hotel, which is going to be the largest in the country when completed in 2021, is also aiming to achieve EDGE certification.

More developers are following the lead of early adopters. Aside from being a modern and practical choice to improve comfort for occupants and reduce utility costs over time, EDGE also provides developers a way to distinguish themselves in a crowded market.

Last month, December 4, at the EDGE-certified Atlantic Tower in Airport Square, IFC brought together stakeholders from the real estate sector to learn from those who have certified their projects with EDGE. The event also provided an opportunity for developers and building owners to showcase their certified projects.

Rebecca Menes, the Global Marketing Lead for EDGE, encouraged Ghanaian developers to certify their buildings and take advantage of the marketing potential.

Ms. Menes said, “It’s important for developers to ensure that they don’t just build green, but that they also get credit for their achievements by certifying their properties. In this way, they will be able to best leverage visibility for their exceptional projects and enhance their sustainable brands.”

Dennis Papa Odenyi Quansah, IFC’s Green Building Lead for Ghana, shared the good news that the global commitment to EDGE is strong. EDGE has been supported by the State Secretariat for Economic Affairs (SECO) of Switzerland, and most recently the United Kingdom (UK) Government has entered into a partnership with IFC to support EDGE.

Further information on EDGE is available at


Everpure Ghana Limited Supports Frontline Service Providers



GREATER ACCRA, GHANA, Saturday, April 4, 2020/ –

Ghana has so far recorded 205 cases of Coronavirus with 31 recoveries and 5 deaths according to the Ghana Health Services and the Ministry of Information Monitoring team.

The alarming rate of the spread of Covid19 has prompted the Management of Everpure Ghana Limited, producers of Everpure purified Drinking water which is based in Tema to support the frontline service providers in the Tema Metropolitan and GA South Municipal Assemblies respectively.

At a brief ceremony in Tema, Mr. Edbert Owusu Adjah, Commercial Director of Everpure Ghana Limited said

“ since water is life and a necessary commodity, it is essential to support frontline service providers helping to fight the pandemic and hence the donation “

He further stated that “Everpure Ghana is aware of the government’s efforts to fight the pandemic and it is important that the Business community also contribute their bit to support the fight”

The company presented 900 bags of Sachet water, 500 cartons of bottled water and 15 boxes of Alcohol-based hand sanitizer to the Tema General Hospital, Tema Regional Police Command and the GA South Municipal Assembly simultaneously.

Tema Regional Commander, DCOP Edward Johnson Akrofi Oyerifi, said “the COVID-19 has come as a surprise which many governments are fighting to keep under control and put in some measures in place that will ensure the safety of citizens.

As security forces of Ghana, we are implementing the partial lockdown as directed by President Akufo-Addo, and we are doing everything possible to keep everyone safe. Water is an essential component that can energize personnel on the ground for efficient work per their duties assigned,” he said.

He later thanked the management of Everpure for the effort and kind gesture put in place and he acknowledged that it came at the opportune time.

Also, receiving the items on behalf of Tema General Hospital, Dr. Richard Anthony, a Medical Director, thank the team from Everpure for thinking about them and added that he believes this will go a long way to help workers in the fight against the novel coronavirus.

In a related development, Madam Rosemary Asiamah, Human Resources and Administration Manager of the Company made a similar gesture to the GA south Municipal Assembly.

Receiving the items, Mr. Emmanuel Baisie, Coordinating Director of the Assembly expressed gratitude to the company on behalf of the Assembly.

The Management of Everpure Ghana further encouraged the public to strictly adhere to the safety measures such as frequent handwashing with soap under running water, practice social distance at least 2 meters, not touching face, ears, nose and eyes with hands.

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How Fans Can Support Artists And Music-Industry Workers During The Outbreak



GREATER ACCRA, GHANA, April 3rd, 2020/ – It goes without saying that these are trying times for all of us – particularly those of us in the creative industries, who have lost their jobs or are in danger of doing so because of the coronavirus pandemic.
Musicians and those working in the arts are particularly vulnerable as they find themselves scrambling to find a way to generate income and stay afloat after the rug has been pulled from under them.
With that in mind, we’ve put together some suggestions for you to lend a hand to the bands and artists who need it right now…


Now the question is do Ghanaian & African Artists have all these in place if the Fans Genuinely want to support during this world lockdown?

@bookmeworld @mrankrah

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‘TOILET PAPER, GENTLY USED/ How Facebook Marketplace Has Become An Unlikely Platform For Comedy



In the two days since he advertised “unprocessed toilet paper” for sale on Facebook Marketplace next to a photo of logs, David Traichel says the response has been better than expected. No actual buyers, just hundreds of views, laughs, and “you made my day” from other users browsing through the online classifieds.

“So many people are so freaked out about the idea of not having toilet paper,” says Traichel, 39. The aerospace technician and welder from Northford, Connecticut generally uses Facebook Marketplace to sell vintage car and bicycle parts. He decided to offer his oak and cedar woodpile (price, $1) to jog users out of their shopping panic. “Maybe those people would see the ad and think, ‘OK, maybe I’m overreacting.”

Homebound Americans have turned to scavenging on ecommerce sites like Amazon, eBay and Facebook Marketplace for the boring household goods that have become hot items during the coronavirus pandemic. The shortages have inspired some mercenary sellers to excessive pricing (say, hand sanitizer for $149) and prompted the tech companies to crack down on price gougers. The hoarding frenzy has also been catnip for armchair humorists, who have found an unlikely platform to yuk it up in the free classifieds of Facebook Marketplace.

On the social network’s 800 million-user shopping site, one Internet standup is offering “toilet paper, extra long roll” for $69,4202—it’s a CVS receipt wound around the toilet paper dispenser. Another wants to sell you the “last roll of toilet paper in the world,” marked at $10,000. As a last resort, yet another smart aleck is advertising $90 toilet paper alongside a photo of sandpaper. “Don’t go without during this crisis,” it reads.

In reality, there’s no toilet paper crisis. Unlike imports such as iPhones and flat-screen TVs, most U.S. toilet paper comes from domestic factories, buffering supplies from a drop in production in China, where the viral outbreak started. Georgia-Pacific, maker of AngelSoft and Quilted Northern, is boosting its U.S. production. Proctor & Gamble, which makes Charmin brand toilet paper, Bounty paper towels and Puffs facial tissue, says production at its U.S. plants is at record highs. “Demand continues to outpace supply, but we are working diligently to get product to our retailers as fast as humanly possible,” says P&G spokeswoman Loren Fanroy.

Which makes it all the more absurd that anxious shoppers stripped supermarket shelves of every last double-ply roll. Relishing the irony, Kim Marie, a 42-year-old naturopathic practitioner from Manorville, New York, decided this week to flog “vintage toilet paper” on Facebook Marketplace. For just $55,990, she’s showcasing a water-damaged and rotting roll mounted on a rustic wall, closing with the Craigslist battlecry of overpriced junker listings, “no low ballers, I know what I got.” Marie, who regularly sells vintage housewares on the site, says she has received no serious inquiries. Just as well, since the item listed isn’t actually in Marie’s possession— it was a funny photo texted to her by her husband. She threw it up on Marketplace “to lighten the mood.”

It was the “organic toilet paper,” a $10 baggie of leaves listed on Facebook Marketplace by her brother’s girlfriend, that inspired Liz Stoppiello, 27. The stay-at-home mom usually sells items like car seats and books on Facebook Marketplace. This week she’s offering “washable crochet toilet paper! Been used only a cpl times” for a cool $100. The advertised off-white crochet squares, wrapped around a cardboard tube, look worthy of an Etsy storefront. It took about 30 minutes to make. She just wanted to “get a good laugh” from people and to promote her crochet-oriented Facebook page. “You never know if anyone will start to desperately need handmade items in the near future lol,” she said via email.

Her fellow Marketplace posters might be in on the joke, but Facebook’s bots are not. The social network, which uses artificial intelligence to help monitor content and warned Monday that its systems may have removed some COVID-19-related posts in error, had flagged Traichel’s toilet paper ad for unprocessed wood as “under review.”

Facebook “must be so flooded they don’t know what to do,” Traichel emailed, adding an “lol.” He isn’t interested in making a profit, at least not on his firewood. “If people really need toilet paper, I’ll give ‘em a roll.”

–Helen A. S. Popkin, Forbes Staff, Innovation

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Absa Bank Ghana donates GHS 1 million to COV!D-19 Trust Fund and offers financial support to customers



As a demonstration of Absa Bank Ghana’s commitment to help in the fight against the Coronavirus, the bank has donated an amount of GHS 1 million to the COVID-19 National Trust Fund set up by the Government. The donation is towards the procurement of test kits and Personal Protective Equipment (PPE) to support increased testing and the protection of our front line health workers.

Absa Bank Ghana, in response to the economic impact of COVID-19 on its cherished customers, is also offering repayment moratorium of up to six months to all personal and business customers who have been impacted by COVID-19.

Additionally, the bank has reduced its lending rate by 2% on qualifying Personal, SME as well as loans to other impacted industries. These measures take effect from 1st April 2020 and will be implemented across loans due in April 2020, subject to the necessary arrangements with the bank.

Last week, as a way of supporting customers, the bank waived charges on interbank instant transfers on its digital channels and also made mobile money transfers of up to Ghs100 daily free.

The bank in a statement indicated that, in the face of the challenges customers are facing due to the COVID-19 pandemic, it was only right that the bank offered some relief to help customers remain in business.

Speaking on the support from the bank, Mrs. Abena Osei-Poku, the Managing Director, said “We have been closely monitoring developments and the growing concerns on COVID-19 in Ghana and the rest of the world as well as reports from government and health institutions. This pandemic is nothing we have seen before and is very alarming to say the least. As a caring bank, it is important for us to support our customers who keep us in business. While doing that, we are also aware of the efforts government is making to bring the situation of COVID-19 under control in Ghana. We therefore found it dutiful to support the government towards the purchase of test kits to help curb the spread of the virus and PPE for the protection of our front line health workers”.

The bank further stated that, it will keep monitoring the developments on COVID-19 and take the decisions that will be in the best interest of customers and employees.

‘Our primary focus is on serving our customers in a safe environment while maintaining the health and well-being of our employees, their families and the general public. We have ensured that our customers will have access to secure and convenient service during this period through our digital channels, Cash accepting ATMs and our Relationship Managers’’, noted Mrs. Osei-Poku.

As part of the precautionary measures taken by the Bank against COVID-19, it has with effect from Monday, 30th March temporarily reduced its branch operations and encouraged customers to stay at home and use its digital channels for their banking transactions

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