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Spotify Says It Is Dominating The Podcasting Market Because Of A Million-Plus Tiny Podcasts

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Anchor powered more than 1 million show launches in 2020

Spotify’s $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotify’s catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotify’s total podcast catalog, or around 1.3 million out of over 1.9 million shows.

People also seem to be listening to that content. Spotify says Anchor shows account for more consumption, in terms of time spent listening, than any other third-party podcast hosting or distribution provider on its platform. (Not counting shows owned or operated by Spotify.) This sounds surprising, at least to me, especially given that big networks like NPR, The New York Times, and Wondery all put their shows on Spotify. But Mike Mignano, head of podcast mission at Spotify, says the data point speaks to the large global podcasting ecosystem that people might not know exists. With more than a million Anchor shows on the platform, listening time adds up fast, even if some shows only have a small group of dedicated fans.

“I think people still tend to think of podcasting as being this sort of small, niche community, and I think the 2020 growth has highlighted that it’s very, very quickly grown far beyond that, and there’s just so much more scale and depth to the medium than I think people realize,” he says. “We feel like for all the people in the world that want to say something, or want to share their voice, or want to have themselves heard, there can be actually far, far, far more new podcasts over the next couple of years.”

ANCHOR-HOSTED SHOWS ACCOUNT FOR MORE CONSUMPTION OF THIRD-PARTY PODCAST CONTENT ON SPOTIFY THAN ANY OTHER PODCAST HOSTING OR DISTRIBUTION PROVIDER

Spotify says Anchor’s top five markets in 2020, by total number of shows, were the US, Brazil, Indonesia, Mexico, and Great Britain. In Indonesia, Spotify signed nine shows to become exclusives. Meanwhile, the fastest-growing markets, looking at the average monthly increase in new shows, are India, Mexico, Brazil, Argentina, and Indonesia. India accounts for nearly 40,000 Anchor-made shows and has been growing at an average of 22 percent month-over-month increase in 2020.

Still, many of these creators might not be making money through their podcasting, or at least not with the help of Spotify. Although Anchor supports monetization and automatically inserts ads into participating shows, the feature is only available in the US. So while a variety of countries contribute to Anchor’s growing reach, the creators on the platform likely aren’t making a living, or even any income, because of their podcasting work. (Mignano and a spokesperson declined to comment on when monetization might roll out to other markets, although in the US, a spokesperson says more than 100,000 creators have generated revenue through Anchor’s sponsorships product.

Spotify itself had another big podcasting year. It made two big acquisitions — The Ringer and Megaphone — and signed multiple exclusive deals with figures like Joe Rogan and Kim Kardashian WestYesterday, it said two of the most popular shows on the platform this year include The Joe Rogan Experience and The Michelle Obama Podcast, both of which were major investments for the company. But not every show involves a recognizable name, which is why the Anchor deal was a critical part of Spotify’s podcast strategy. People all over the world are making shows with Spotify-owned software. Whether they can become superstars and make money off that work, though, is the next challenge for Spotify, at least if it wants to retain these podcasters in the years to come.

Business

Camidoh Joins Ololo Express As Official Brand Ambassador

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In their quest of announcing their presence in the Ghanaian business and online marketing space, Ololo Express; a digital shopping and retail center has officially signed afrobeat – afropop artiste, Camidoh, as the firm’s brand ambassador. In this deal, the GB Recz signed artiste will use his presence in the creative space to represent the marketing entity in a positive light, and by doing so, help increase brand awareness and sales on a consistent basis.

Visit Ololo Express here: https://ololoexpress.com/

Signed on Monday, January 11, 2020 at the GB Interactive LLC, head office in Accra, the “For My Lover” hitmaker will also embody the corporate identity in appearance, demeanour, values and ethics, and thus far, will use his ability together with his management and shopping-retail company to map out promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more.

Camidoh And The OloloExpress Team

With his Knowledge and appreciation of marketing, Online presence, Passion, and a sense of Professionalism in his endeavour, Camidoh, has proven to be the best influencer for the job. Within the last half a decade, he has earned an impressive critical acclamation to his name as he’s been able to front numerous non-governmental organizations delivering nothing but success.

Offering the best and secured online store with prompt express delivery to their customers, Ololo Express is typical Ghanaian marketing and online shopping center that provide amazing shopping experience with a pliable payment options and guarantee an awesome service to all their Shoppers. They deal in quality products from world renowned manufacturers, ranging from food items, household goods, electrical home appliances and variety of items at the most affordable prices.

Camidoh

They also serve as brokers, who pick up products from your preferred shops in Ghana and deliver to your exact and preferred location. As part of their mandate, they make online shopping simple and secured. The 24 hours online shopping centre is located at East Legon, Adjirigano, Accra, you call them on 054 874 4234.

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Joeboy Unveiled Brand Ambassador For Samsung Mobile

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JoeBoy; a Nigerian singer and songwriter has been unveiled the official brand and product ambassador for Samsung Mobile, Nigeria. The emPawa signed artiste will represent the company positively in a multitude of settings and increase the awareness and the sale of the Galaxy A series; line of mid-range smartphones and tablets manufactured by the South Korean multinational electronics company.

Samsung introduced the 2020 Galaxy A series a few months after the release of mid-generation refresh of the 2019 series (Ax0s models). The series brought new features such as geometric design, newer and faster SoCs (compared to their predecessor), Hole-punch display (on some devices) & increased RAM and storage options.

The dimension of the smartphone is 164 x 75.8 x 8.9 mm and it weighs 205 grams. The smartphone is pack with 3 GB, 4 GB, and 6 GB RAM with 32 GB, 64 GB, and 128 GB internal storage options. The device runs on the Android 10 operating system. It features GPS with A-GPS, GLONASS, GALILEO, BDS, USB Type-C 2.0, and FM radio. It is built with a Glass front, plastic back, and plastic frame.

It is fueled with a non-removable Li-Po 5000 mAh battery + Fast battery charging 15W. The smartphone features a 6.5 inches TFT display that has a 720 x 1560 pixels resolution. The device comes in various colors such as Black, White, Blue, and Red. The smartphone is integrated with a Single SIM (Nano-SIM) or Dual SIM (Nano-SIM, dual stand-by). It features quad camera: 48 MP (wide) + 5 MP (ultrawide) + 2 MP (macro) + 2 MP (depth) while on the front there is a 8 MP camera.

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Business

Zimbabwean Billionaire, Strive Masiyiwa, Appointed Board Member Of Netflix Inc.

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Strive Masiyiwa; London-based Zimbabwean billionaire businessman and philanthropist has been appointed board member of Netflix Inc. as it looks to new markets for future growth, according to Bloomberg. Making the top three board members, two of whom are European Masiyiwa will bring a fresh set of connections and experience as the first African — and the third international media executive — to join Netflix’s board in recent years.

Netflix now has more than 190 million subscribers, and is looking to regions beyond the U.S. and Europe for its next batch of customers. Asia accounted for the most new subscribers last quarter.

For now, Africa is a small market for paid streaming video. In a continent of more than a billion people, Netflix has just a couple million customers, according to Digital TV Research. But the company has long argued that it would play the long game adding customers in Asia and Africa, home to the majority of the world’s people. Toward that end, Netflix has started offering cheaper, mobile-only plans and has commissioned a slate of original series and movies.

Strive Masiyiwa is the founder and executive chairman of the international technology group Econet Global. Earlier this year, he paid $10 million in cash and other assistance to more than 1,700 health-care workers, which helped land him on Bloomberg’s list of the 50 most important people in business during 2020.

He has gained international recognition for his business expertise and philanthropy, and is considered one of Africa’s most generous humanitarians. Masiyiwa has provided scholarships to over 250,000 young Africans over the past 20 years through his family foundation. He supports more than 40,000 orphans with educational initiatives and sponsors students at universities in America, The United Kingdom, and China. Over the last few years, Masiyiwa has devoted his time to mentoring the next generation of African entrepreneurs on Facebook.

“We are delighted to welcome Strive to the Netflix board,” Chairman and Co-Chief Executive Officer Reed Hastings said Wednesday in a statement. “His entrepreneurship and vision in building businesses across Africa and beyond will bring valuable insights and experience to our board as we work to improve and serve more members all around the world.”

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Business

MTN Awards MoMo Agents For Their Outstanding Output Amidst COVID-19

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MTN MoMo Agent, Chafal Communications, has emerged as the Overall Best MTN Mobile Money Agent in South East Business District of MTN for the Year 2020. This was announced at the 2020 MTN Mobile Money Agents Awards ceremony held in Accra. Chafal Communications received a brand new 2020 Toyota Rush, a four-wheel drive sports utility vehicle (SUV), and a certificate of honor.

The Managing Director of Chafal Communications Limited, Kelvin Atsu Wilson, whose company won the overall award was very excited about the prize. He thanked MobileMoney Limited for the honor and promised to continue working hard.

The General Manager of Mobile Money, Eli Hini speaking at the awards expressed gratitude to the agents and merchants for their immense support to the brand in such a difficult year. He said, “This year has been a tough one any how you look at it, and you our partners have proven to be tougher in the midst of a pandemic.” In spite of all the challenges, you demonstrated your commitment to grow the business by working to exceed the targets set for the year. The significance of your contribution to curb the spread of COVID-19 cannot be overemphasized. The fact that people could easily locate you and send or receive money as and when they needed it most especially during the lockdown needs commendation”, he added.

Mr. Hini also took the opportunity to encourage stakeholders and customers to remain vigilant in the fight against fraud especially as we approach the festive season. He indicated that fraudsters keep revising their strategies as the business continues to intensify its fraud education. He reminded customers of the Three Golden Rules which serve as a weapon in the fight against fraud. He said,” Do Not disclose your pin; Do not let others transact on your behalf and Do Not discuss your wallet with any stranger”.

A total of 150 Agents and 100 Merchants from Accra, Eastern, Volta and Oti were awarded with amazing prizes. These included 49-inch flat screen Televisions, Motor Bikes, Phones and Tablets. Guests were also entertained with a live performance by Ghanaian highlife musician, Fameye.

The MTN Mobile Money Agents awards is a proprietary event of MTN Mobile Money to recognize and celebrate MoMo Agents and Merchants for the hard work and commitment in deepening the move towards a cash-lite economy. Since 2014, the company has recognized the hard work and significant contributions of over 5000 agents and merchants. Other initiatives introduced by MTN MoMo to support the wellbeing of the Agents is an Insurance scheme aimed insuring Agents against unforeseen events that can affect their lives and businesses adversely.  MoMo Agents will benefit from an insurance solution which includes a Life Cover, Death Benefit, Total Permanent Disability and Critical Illness.

MoMo customers should report fraud incidence by calling 100 while agents and merchants are to call 114. Alternatively, one can send a text to 1515 or 419 or send an email to: MMFraudteam.GH@mtn.com.

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