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Sony Music Announces A New Subsidiary Dubbed – Sony Immersive Music Studios

This week, Sony Corporation of America has announced a new subsidiary called Sony Immersive Music Studios, which is focused on “developing immersive music experiences through the power of creativity and technology”. “The division is an award-winning developer of next-generation experiences at the intersection of music, immersive reality, and gaming…”
According to Music Business World, the first project from the new Los Angeles-based Sony Immersive Music Studios division was unveiled exclusively at the virtual edition of CES 2021 technology conference this week: a “groundbreaking” virtual performance from Epic Records-signed singer songwriter Madison Beer in partnership with Verizon, to showcase songs from her debut album, Life Support.
In May last year, MBW discovered that Sony Music was building a team “dedicated to reimagining music through immersive media”. Said team would be using Unreal Engine, the games engine from Fortnite maker Epic Games, in which Sony Corporation acquired a minority stake last July, making a strategic investment of $250 million.
Apart from a few hints within job ads, details about what the new recruits would be working on – and what division within the wider Sony corporate umbrella they would be working with – were under wraps. Not anymore.
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