Multimedia messaging app has launched a new free-to-use Dynamic Product Ads (DPAs) feature, allowing brands to create globally-served Snapchat ads in real-time to help them reach an increasingly online, younger audience. Adidas, Topshop and Farfetch are among the big-name fashion brands to have become advertising partners of Snapchat in the UK for its new e-commerce offering designed to “simplify the consumer purchase journey and drive measurable ROI”.
After testing the beta version of the DPAs for just a few weeks, Arcadia-owned Topshop achieved over four times the return on advertising spend (ROAS) benchmark usual for the UK market, the brand said. Adidas in turn saw a 52 percent growth in ROAS.
“In the wake of the Covid-19 epidemic, Adidas has further accelerated its digital business. With e-commerce a key focus for us in 2020 and beyond, we’re excited to Beta test Snapchat’s Dynamic Product Ads in the UK, Germany, France and the Netherlands,” Adidas’ senior director of media activation Europe, Rob Seidu, said in a statement. “The launch of DPAs allows us a route to reach our target Gen Z and Millennial audiences with relevant product creative throughout the consumer journey.”
But it’s not just big brands that can access the feature. Snapchat said the new tool “allows brands of all sizes to showcase their products and services in a professional layout, through customized ad formats that can be easily set up.” The company said this will save advertisers time both on the creative process and on the admin side of things, allowing them to run ‘always-on’, measurable, campaigns.
Snapchat is looking to capitalise on the heightened focus in recent months on companies’ online operations after the Covid-19 pandemic caused international lockdowns and wreaked havoc on physical retail. In fact, online sales in the UK grew to a 10-year high in April, up 23.8 percent year-on-year, according to the IMRG Capgemini Online Retail Index.
Last month, social media giant Facebook announced the launch of its new shopping feature allowing businesses affected by the pandemic to set up a free online store on Facebook and Instagram. “In the wake of the Covid-19 lockdown we have shifts in how consumers are interacting with e-commerce with people increasingly shopping on their mobiles – a trend we expect to continue,” said FarFetch chief marketing officer Gareth Jones.
“As a result, we have re-engineered our e-commerce marketing activity to support the many fashion boutiques we work with, and the consumers we serve. Farfetch’s relationship with Snapchat has transformed our activity across the entire funnel and gives us a unique and an unduplicated audience across multiple markets.
“We leaned heavily into DPAs during the testing period and we have seen significant success that has translated into high-quality customers and ultimately transactions. We plan to continue to build on our relationship with Snapchat and we see them as an always-on partner.”
Spotify Is Expanding To 13 Additional Markets
Spotify is expanding to 13 additional markets. Starting today, music fans in Albania, Belarus, Bosnia and Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia and Ukraine can check out the platform. With the expansion, the streaming app is available in 92 countries globally.
In all, Spotify says the move gives it access to 250 million potential customers. However, Russia, in particular, is a critical market for the company. According to the International Federation of the Phonographic Industry, approximately 87 percent of people in Russia stream music online. That makes the eastern European country the 17th biggest streaming market globally, and it’s on pace to break into the top 10 by 2030. So as you might imagine, Spotify is going out of its way to make its platform appealing to Russian users.
Besides localizing its web and mobile apps, Spotify is launching with almost 100 curated playlists made specifically for the market. Select genre playlists will also feature local artists alongside their international counterparts. Notably, one thing the Russian version of Spotify won’t include at launch is podcasts. The medium has been a significant part of Spotify’s plan to become profitable. The company told Reutersthe market for podcasts in Russia is “nascent.”
“It’s something that will be important to us over time,” said Gustav Gyllenhammar, the company’s vice president of markets and subscriber growth.
As part of today’s announcement, Spotify also shared new user numbers. The streaming giant currently has 286 million users and 130 million Premium subscribers. A little more than a year ago, Spotify had just passed the 100 million subscriber threshold and 217 million users total.
IBM Appoints Angela Kyerematen-Jimoh As First African and First Female Regional Head for Africa
Technology giant, IBM Corporation has appointed Angela Kyerematen-Jimoh Regional Head for North, East and West Africa where she will be responsible for IBM operations in over 40 countries in Africa including Morocco, Nigeria, Kenya, Senegal, Uganda, Ghana and Tunisia.
Before her appointment, Ms. Kyerematen-Jimoh was Chief of Staff to the Senior Vice President in charge of Global Markets and Sales in IBM’s corporate headquarters in New York. Ms. Kyerematen-Jimoh who was previously Country Manager for Ghana joined IBM in 2011 as Marketing Manager for the West Africa Market Segment and rose through the ranks to become the Strategy Leader for Central East and West Africa.
Prior to joining IBM Ms. Kyerematen-Jimoh worked in banking, for UBS Investment Bank & ABN AMRO in London and GT Bank Ghana.
Chris Kirubi, East Africa Business Mogul and founder of Centum Investment said “I am exceptionally proud of Angela. Her dedication and commitment to her work is unwavering. She has all our support and I know she will make this a huge success story. We welcome her back to Africa.”
Ms. Halima Aliko Dangote, Executive Director of Dangote Industries commented, “This is indeed an inspiring story for our continent to have a woman lead this very important region and we look forward to her making great strides in this role.”
Ms. Kyerematen-Jimoh’s appointment marks another first in her career: She was IBM’s first female country head and becomes the first woman and first African to be appointed Regional Head in Africa. This is a true testament to IBM’s unwavering commitment to diversity and inclusion.
She has been named one of Africa’s most influential women by Avance Media. Her awards include the US African Women Forum’s Global Impact Leadership Award and the prestigious African Achievers Awards for Excellence in Business. A mother of two boys, Ms. Kyerematen-Jimoh is an alumna of Harvard Business School.
By Prince Akpah
C.E.O of EventGuide Africa, Kelvin Kenneth, Appointed As Digital Marketing Manager At LesFam Company Ltd.
C. E. O of Eventguide Africa and Ghana Event Awards has achieved new success with latest being appointed as Digital Marketing Manager and Public Relations Officer at Lesfam Company Ltd – an iconic Ghanaian company that distributes various assorted products for your homes, parties and all gatherings both at wholesale and retail.
The company is one of the major distributors of Ghana made and imported foods and beverages, and other consumer goods. It has more than 5 years of experience in the distribution business as well as supermarket chains. They dominate the supermarket, traditional market, wholesalers and retailers’ markets space.
Lesfam Company Ltd is located at Ritz Junction, Madina – Adenta road Accra Ghana. You can connect with via www.lesfamcompany.com or social media pages www.facebook.com/lesfamcompany
www.instagram.com/lesfamcompany www.twitter.com/lesfamghana you can also contact them on 0302554357, 0302509590, 0501682510.
As a young and vibrant entre entrepreneur, Mr. Kenneth started his media career 2007 at Nanayaw18.Com later moved to 4syte TV 2008 which he spent most of his time to learn alot about TV, edition, photography bigups to ceo of 4syteTV Ignace Hego. 5years experience at 4syteTV.
He later Started his own business that is, Eventguide Newspaper in 2013 at the office of 2131 own by TV & Radio personality JayFoley and later then to be a magazine. That has featured a lot of top Ghanaian celebrities and personalities such as Kafui Dey, Lexis Bill, KOD, Actress Nana Akua, Kuami Eugene, Anita Erskine, Model Edem Fairre, Jon Germain, Comedian DKB just to mention few.
In 2015 had the opportunity to work AIG group German company (jumia, lamudi, carmudi, easy taxi) as head of marketing which he also acquired lots of experience in marketing both online and offline. Then later journeyed to EIB NETWORK to join the digital team for 5 years .
Out of Eventguide Magazine, he literally became the mouthpiece of event organizers and with the help of top industry stakeholders like KOD, Fred Kyei Mensah, Jesse Agyepong, Emmaline Nartey, Ezekiel Tetteh, Sammy Flex, Obed Boafo, Arnold Asamoah-Baidoo put together now one of the biggest award scheme in Ghana, Ghana Event Awards to help promote Ghanaian events and also honor their effort to top it up ,Now with Lesfam Company Ltd as Digital Marketing Manager and Public Relations Officer.
Kasapreko Launches Puma Drinks With Metro Mass Transit – [SEE PHOTOS]
GREATER ACCRA, 9th July 2020/www.gbafrica.net/ – Launched in Accra and in partnership with Metro Mass Transit (MMT), Africa’s leading Beverage giant, Kasapreko Company Limited has outdoor Puma Drinks, an addition to its growing range of products.
Speaking at the launch, Commercial Director of Kasapreko Company Limited, Mr. Gerald Bonsu, said that the decision to introduce Puma Drinks and as well collaborate with MMT was informed by the current COVID-19 pandemic, which has affected everyday way of life and doing business.
Kasapreko, in line with its Corporate Social Responsibility (CSR) principles, has therefore secured several buses from the transport company Starting with three Regions in Ghana (Greater Accra Ashanti and Western) to convey commuters for free.
During these rides, passengers will have access to free hand sanitizers, PPEs, as well as bottles of its new Puma soft drink.
On his part, Mr. Richard Osei Bamfo, Deputy Managing Director in charge of Operations & Technical at Metro Mass Transit, commenting on the partnership described this initiative as an opportunity to refresh and protect their passengers under the Covid19 pandemic season.
He added “I really admire Kasapreko coming into the market with a new product at this time is really just contributing to options of what consumers want.”
Speaking at the groundbreaking partnership the Sales and Marketing Manager at Kasapreko for Carbonated Soft Drinks and water, Mr. Chris Addo-Sarkodie, explained that for decades, the company has consistently led the way in the beverage space particularly with an innovative range of products. Puma Drinks is a new line of products with a fantastic range and significant value-for-money pack (350ml) which will deliver competitive profit margins to stakeholders and consumption satisfaction to the Ghanaian consumer. For every Market, every occasion and Every Person this is the whole new vibe he added.
It comes in 8 unique flavors including apple, orange, tropical, energy, malt, cranberry, and pineapple and is available at major distribution points and retails outlets at 20 Cedis per pack and 1.5per per bottle. For bulk distribution, call 0262-351251.
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