In a first for the tennis superstar and female icon, Serena Williams debuted as the new face of Stuart Weitzman! This is her first major campaign for a fashion brand. She shared “I’ve been wearing [Stuart Weitzman shoes] for probably over a decade now and they’re a real staple in my closet,” Serena says of why she loves the brand. But there’s one more reason:
“Most of all… it’s SW and it has my initials.”
According to a statement from the brand:
Stuart Weitzman is proud to announce Serena Williams as its new global spokeswoman, a relationship that started at the beginning of the year. The tennis trailblazer, social change leader and mother stars in the new 2020 Campaign, which highlights women as pillars of hope and optimism for their communities.
Serena exemplifies this sentiment first as a mother, and also as someone who has demonstrated resilience and courage to overcome obstacles throughout her career. Inspired by this, the campaign features her on a platform, standing tall in silhouettes designed to lift you up. Coupled with the confident energy Serena emanates, the campaign reinforces the notion that women possess the innate strength to be symbols of hope for their communities — a message that is especially relevant right now. “Now, more than ever, is a moment to focus on hope and moving forward,” Serena explains. “I want women of every generation to be inspired to do so, one step at a time.”
The 2020 Campaign is part of Stuart Weitzman’s ongoing philanthropic partnership with Vital Voices Global Partnership, an international nonprofit dedicated to investing in women leaders who drive global change. Serena Williams & Stuart Weitzman selected two women leaders — and their organizations focused on lifting up women of colour — who support vulnerable communities in the midst of COVID-19. These leaders are Sage Ke’alohilani Quiamno, co-founder of Future For Us — an organisation dedicated to advancing women of colour at work — and Ashlee Wisdom, founder of Health In Her HUE, a platform that connects Black women to healthcare providers, services and resources that are committed to their health and well-being.
The campaign was shot by Ethan James Green (who has been published in i-D Magazine, VOGUE and Vanity Fair) and styled by Gabriella Karefa-Johnson who selected an all-white palette to draw attention to the shoes, a range she said was “classic and refined to elegant and bold to sleek and sexy — all facets that could describe our muse.”
A white Dream Bandits bodysuit is the centre piece of this campaign, with a variety of matching white blazers and trench coats . The campaign highlights Stuart Weitzman’s ethos of melding fashion, function and fit in every piece and shows off a selection of Stuart Weitzman shoes including the ALEENA slide (a fresh take on the signature NUDIST sandal); as well as the sculptural ANNY and MANILA lug-sole loafer.
On Instagram, Serena shared more the collection itself. “I worked and finished this exciting project with Stuart Weitzman at the beginning of this year and now we can’t hold it in anymore!” I hope through this campaign and Stuart Weitzman’s partnership with @VitalVoices, we can share a message of hope and optimism, and celebrate women and their ability to lift up their communities.”
Watch the campaign video here:
Makeup artist Natasha Gross
Hairstylist Angela Meadows
Stylist Gabriella Karefa-Johnson
Ghana’s Most Beautiful: The 6 Contestants Representing Their Regions In The Grand Finale
Greater Accra’s Naa, Zuzu from the Northern Region, Talata of the Upper East Region, Ahafo Region’s Abena, Volta Region’s representative, Kafui, and Afriyie from the Central Region have made it to the finale of this year’s edition TV3’s Ghana’s Most Beautiful reality television show.
The weekly episode took place on Sunday 6th September 2020 and witnessed the last eviction before the grand finale slated for 20th September 2020. On the night, Eastern region’s candidate, Ofosua, was evicted despite winning the Most Innovative Contestant of the Night award.
Ofosua’s presentation was on blindness whilst Naa did an informative piece on dyslexia and Afriyie enlightened everyone one vocational training. Talata’s performance focused on early child marriage and Abena did an education on child abuse. Zuzu did an emotional presentation on obstetric fistula and Kafui was on helping needy but brilliant students.
Entertainment on the night was provided by the Ghana Dance Ensemble and a performance by the Ghanaian musician and “Jennifer Lomotey” hit maker, Kurl Songx with regular presenters, Johnnie Hughes Beresford and Anita Akua Akuffo.
Tonyx Hotel Suites And Spa To Launch In Koforidua [SEE DETAILS]
Tonyx Hotel Suites and Spa on Saturday 5TH and Sunday 6TH September 2020 will launch the opening of the hotel in Koforidua Effijase. The two days event will have attendees entertained from live performances from some big names in the Ghanaian music scenes and appearances of some industry people to grace the event.
The hotel is strategically located in the Eastern Region of Ghana’s capital, Koforidua, the hotel will be managed by the qualified and experienced management team who will provide the best services to clients.
The ultra-modern hotel and Spa projected to open from September 5, 2020 consist of spacious suites, fully-functional kitchens, with leisure facilities such as a spa, pool, and a state-of-the-art fitness center, The Tonyx Hotel, and Spa will also have distinctive culinary experiences, restaurants, and a Bar.
According to the management, they are inviting the public to come and be part of their history as well as having the best experiences with their services.
Kanye West Shares Images Of New Yeezy Sunglasses
Rapper-producer-and aspiring presidential candidate Kanye West tweeted a couple of images of his brand Yeezy’s new sunglasses that are pretty unconventional in appearance. It prompted plenty of reactions from netizens who were both puzzled and amused by the design.
West offered his followers a glimpse of the new sunglasses from the latest Yeezy-Gap partnership and the design has since created a buzz on the internet. From hairband to Cyclops, the fictional superhero from the X Men series, the design of the sunglasses have been compared to a variety of odd everyday life objects.
AJ Sarpong Secures An Ambassadorial Deal With Nivea
NIVEA – a German personal care brand that specializes in body-care, have announced Ghanaian born Radio and television personality, AJ Akuoko-Sarpong as a new addition to the skin-care family.
The host of Citi FM’ mid-morning show, Brunch In the Citi has been named as the influencer for the skin-care’s new Oil in Lotion Range, consisting of 4 indulging variants: Rose & Argan oil Cocoa & Macadamia Oil Vanilla & Almond Oil Cherry Blossom & Jojoba oil.
Based on 100 years of skin care expertise, the company stated that, it has selected precious natural ingredients and caring oils and blended them into a unique lotion. It added that, the product will indulge the senses with a delicate fragrance and care for the skin with 24h deep moisture that will leave the skin feeling irresistibly smooth and beautifully radiant all day long.
“The NIVEA Oil in Lotion range delivers the pleasurable indulgence of oils and pampers your skin with sensual fragrances in a fast-absorbing lotion for radiant smooth skin.” – Nivea revealed
The astute on-air personality expressing her joy after being announced as the face of the range of products explained that, being a regular user of the product gives her great joy to embody the spirit of radiance and perfection that the NIVEA Vanilla and Almond, Oil in Lotion which contains valuable Almond Oil carefully blended in a fast-absorbing lotion, provides to consumers.
See photos below;
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