There have been many rumours circulating of the global pandemic, coronavirus being caused by 5G technology. Claims from high ranked United States personnel and also American singer Keri Hilson.
However, the World Health Organization has debunked the notion that the 5G frequency is responsible for the COVID-19. According to the organization, 5G has no adverse health effect.
Scientists say the idea of a connection between COVID-19 and 5G is “complete rubbish” and biologically impossible. The conspiracy theories have been branded “the worst kind of fake news” by NHS England Medical Director Stephen Powis.
He stated that many of those sharing the post are pushing a conspiracy theory falsely claiming that 5G – which is used in mobile phone networks and relies on signals carried by radio waves – is somehow responsible for coronavirus. These theories appear to have first emerged via Facebook posts in late January, around the same time the first cases were recorded in the US but they are FALSE claims.
Snapchat Partners With Adidas, Topshop, Farfetch On New E-commerce Feature
Multimedia messaging app has launched a new free-to-use Dynamic Product Ads (DPAs) feature, allowing brands to create globally-served Snapchat ads in real-time to help them reach an increasingly online, younger audience. Adidas, Topshop and Farfetch are among the big-name fashion brands to have become advertising partners of Snapchat in the UK for its new e-commerce offering designed to “simplify the consumer purchase journey and drive measurable ROI”.
After testing the beta version of the DPAs for just a few weeks, Arcadia-owned Topshop achieved over four times the return on advertising spend (ROAS) benchmark usual for the UK market, the brand said. Adidas in turn saw a 52 percent growth in ROAS.
“In the wake of the Covid-19 epidemic, Adidas has further accelerated its digital business. With e-commerce a key focus for us in 2020 and beyond, we’re excited to Beta test Snapchat’s Dynamic Product Ads in the UK, Germany, France and the Netherlands,” Adidas’ senior director of media activation Europe, Rob Seidu, said in a statement. “The launch of DPAs allows us a route to reach our target Gen Z and Millennial audiences with relevant product creative throughout the consumer journey.”
But it’s not just big brands that can access the feature. Snapchat said the new tool “allows brands of all sizes to showcase their products and services in a professional layout, through customized ad formats that can be easily set up.” The company said this will save advertisers time both on the creative process and on the admin side of things, allowing them to run ‘always-on’, measurable, campaigns.
Snapchat is looking to capitalise on the heightened focus in recent months on companies’ online operations after the Covid-19 pandemic caused international lockdowns and wreaked havoc on physical retail. In fact, online sales in the UK grew to a 10-year high in April, up 23.8 percent year-on-year, according to the IMRG Capgemini Online Retail Index.
Last month, social media giant Facebook announced the launch of its new shopping feature allowing businesses affected by the pandemic to set up a free online store on Facebook and Instagram. “In the wake of the Covid-19 lockdown we have shifts in how consumers are interacting with e-commerce with people increasingly shopping on their mobiles – a trend we expect to continue,” said FarFetch chief marketing officer Gareth Jones.
“As a result, we have re-engineered our e-commerce marketing activity to support the many fashion boutiques we work with, and the consumers we serve. Farfetch’s relationship with Snapchat has transformed our activity across the entire funnel and gives us a unique and an unduplicated audience across multiple markets.
“We leaned heavily into DPAs during the testing period and we have seen significant success that has translated into high-quality customers and ultimately transactions. We plan to continue to build on our relationship with Snapchat and we see them as an always-on partner.”
Microsoft’s New Chromium Based Edge Browser Is Now Available Via Windows Update
Microsoft new Chromium based Edge Browser is being rolled out to all users with the latest Windows update. The new Edge browser was first launched in January for Windows 10 users but users had to download it manually. Now, Microsoft is making it a part of Windows update and as per the company’s support page, the new Edge browser is available for Windows 10 version 1903 and 1909. Initially, the browser was only available to Windows Insiders through Windows 10 update but now, it has been made available to all users.
As per the Microsoft support page, this new Chromium-based version of Microsoft Edge comes with support for the “latest rendering capabilities, modern web applications, and powerful developer tools across all supported OS platforms.”
Windows 10 already comes with Microsoft Edge browser, but with this new update, Microsoft aims to make the transition from the current browser to the new Chromium-based version of Edge fully seamless. The support page states:
- Microsoft Edge Users Will Get a Contextual Search Experience
- Start menu and taskbar pins, tiles, and shortcuts will migrate to the new Edge browser from the current browser.
- The new Edge browser will replace the current browser in the taskbar if the current one has been pinned.
- Most protocols that Microsoft Edge handles will migrate to new Microsoft Edge.
- After the update, First Run Experience (FRE) will auto-launch after the device restarts.
- Data from earlier versions of Microsoft Edge including passwords, favorites, open tabs, etc. will be available in the new Microsoft Edge.
The prerequisites for the new Chromium-based version of Microsoft Edge for users updating from Windows 10 version 1903 is the October 8, 2019 – KB4517389 (OS Build 18362.418) update. Notably, like all other updates, this update with the new Edge browser will also be rolled out in batches and will reach all users gradually.
Microsoft has been working on the Chromium based version of Edge for quite a while now. The beta was first made available for Windows and macOS users in August last year. Then, in January this year, the company released the new browser for the public to manually download. A month later, it started bundling the Chromium version of Edge with Windows 10 update to Windows Insiders.
In March, the company added vertical tabs, Tracking Prevention, InPrivate Browsing, and a few other features to the Chromium version of Edge.
Microsoft ‘To Replace Journalists With Robots’.
Microsoft is to replace dozens of contract journalists on its MSN website and use automated systems to select news stories, US and UK media report.
The curating of stories from news organisations and selection of headlines and pictures for the MSN site is currently done by journalists.
Artificial intelligence will perform these news production tasks, sources told the Seattle Times.
Microsoft said it was part of an evaluation of its business.
The US tech giant said in a statement: “Like all companies, we evaluate our business on a regular basis. This can result in increased investment in some places and, from time to time, redeployment in others. These decisions are not the result of the current pandemic.”
Microsoft, like some other tech companies, pays news organisations to use their content on its website.
But it employs journalists to decide which stories to display and how they are presented.
Around 50 contract news producers will lose their jobs at the end of June, the Seattle Times reports, but a team of full-time journalists will remain.
Google funds automated news project
“It’s demoralising to think machines can replace us but there you go,” one of those facing redundancy told the paper.
Some sacked journalists warned that artificial intelligence may not be fully familiar with strict editorial guidelines, and could end up letting through inappropriate stories.
Twenty-seven of those losing their jobs are employed by the UK’s PA Media, the Guardian reports.
One journalist quoted in the paper said: “I spend all my time reading about how automation and AI is going to take all our jobs – now it’s taken mine.”
Microsoft is one of many tech companies experimenting with forms of so-called robot journalism to cut costs. Google is also investing in projects to understand how it might work.
Google Delays Android 11 Launch
Google has delayed the launch of the latest version of its Android operating system, which had been due to take place on Wednesday, 3 June.
The release of Android 11 for testers has also been delayed.
In a statement on the Android Developer website, it said: “Now is not the time to celebrate,” and more details would be shared “soon”.
It comes as dozens of cities in the US deal with large-scale civil unrest over the killing of a man in police custody.
Google did not, however, specify whether this was the reason for the delay.
The company revealed some details about Android 11 in a preview blog aimed at developers.
“For developers, Android 11 has a tonne of new capabilities for your apps, like enhancements for foldables and 5G, call-screening APIs [application program interfaces], new media and camera capabilities, machine learning, and more,” it wrote.
Sony, meanwhile, is still scheduled to unveil the launch games for the new PlayStation 5, at a streamed event on Thursday, 4 June.
Piers Harding-Rolls, from Ampere Analysis, said it would be an important first showcase for the games that would be available with the device, which has not yet been released.
“If the PS5 event goes ahead without a delay, and clearly the ongoing protests in the US means that a delay is possible, I’m expecting a strong showing from Sony,” he said.
“The company is pressing ahead with a global launch and while there will have been some disruption to games production due to Cov!d-19, with months to go before release it is easier to rectify the development schedules to catch up.”
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