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Sauti Sol’s ‘Suzanna’ Appears On New York Times Square Billboard

With credit given to YouTube Music, Award-winning pop group, Sauti Sol, have become the first Kenyan performing and recording talents to be featured on the Times Square in New York. The Billboard conveys visuals from their lead single “Suzanna” of their fourth studio album “Midnight Train” which was performed during Youtube Black Africa Creator Week Celebration in November 2020.
“Thank you, YouTube Music for celebrating black voices and allowing us to be heard globally #YouTubeBlack #YouTubeMusic,” the group wrote on Instagram.
YouTube announced the inaugural 2021 class of partners for its #YouTubeBlack Voices program — a group of 132 creators and artists from around the world who will receive funding and support from the video giant. Sauti Sol, Fireboy DML, Sho Madjozi will be part of the creatives who will get dedicated partner support from YouTube and seed funding for the development of their channels. YouTube also will host training sessions, workshops and networking programs.
“We’re excited to be part of the first #YouTubeBlack Voices Artist Class along with 20 other incredible artists,” the group shared the news on Instagram. “Our identity informs our sonics, our storytelling, and our fashion. Much like our country, Kenya, our music is multi-layered, with an East Africa groove. Our passion is for the craft and artistry of music, and our music is a soundtrack to people’s lives.”
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