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Netflix Signs A Multiyear Deal With Comedian Kevin Hart

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According to The Verge, Netflix, Inc; an American over-the-top content platform and production company has signed a multiyear deal with Kevin Hart and his production company HartBeat Productions for four exclusive films starring Hart and first dibs on films the comedy star develops with his company. Hart had partnered with Netflix earlier for his comedy special Zero F**ks Given, which Netflix says was the “#1 Netflix comedy special in 2020

In the report, this new deal would bring the lucrative comedy star even deeper into the fold as Hart’s films have grossed a combined $4 billion in the global box office, according to Netflix, so taking advantage of that star power to draw users to the streaming service and keep them around makes perfect sense.

Relying on recognizable comedy stars has been a successful formula for Netflix. Adam Sandler’s deal with the company has produced films that consistently rank among the top of Netflix’s charts. Sandler’s films on Netflix have been so popular that Netflix has renewed its deal with the former SNL star twice just to keep him around. Beyond that, Hart and Sandler share a similar broad appeal, generally enjoyed by all ages in the US and fans around the world. As Netflix expands globally, films with stars who are recognizable everywhere become more and more important to keep growing its subscriber base.

Hart’s not without his controversies — most notably, a pattern of homophobic behavior (and tweets) that cost him a gig hosting the Academy Awards in 2019. The star has since acknowledged his mistakes, but Hart’s past remarks could be a concern for some Netflix subscribers.

Comedy

Loyiso Gola’s Unlearning Set For Global Premiere

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On February 22, 2021, South African comedian, Loyiso Gola, made his debut GQ South Africa magazine March / April cover which is currently available at all newsstands and on digital stores. In a conversation with the South African magazine, the comedian revealed that, his comedy special “Unlearning” will have a global premiere on Netflix on March 23, 2021.

Becoming the first African comedian to have a full solo show on the streaming platform, Gola serves up filter-free humor as he riffs about race, identity, politics, and a school prank gone embarrassingly wrong in what is described as the first African Stand Up Original content of the year by the American over-the-top content platform and production company headquartered in California.

However, it is not his first appearance on Netflix. In 2019, he was part of the comedians to the World special. In 2017, Gola debuted his now critically acclaimed one-hour special, “Unlearning” in Edinburgh, then later at London’s Soho Theatre and the Melbourne Comedy Special. Now, Gola is bringing “Unlearning” to his hometown, Cape Town, filmed at the famed Zeits Mocca, which will debut on Netflix globally.

Unlearning made its debut in 2017 in Edinburgh, Scotland, before embarking on a worldwide tour.

“The special communicates grand ideas, which is what art is: an artist uses a framework or method to express an idea. When you read about artwork you get to understand that. So, the special first into that. I’m trying to communicate ideas with which I’ve grappled. I consider ‘Unlearning’ as a special piece of art.”

“I’ve been doing stand-up for 20 years since I was 17 years old. I’ve always maintained I have to be honest with myself. I don’t talk about what I think will be funny; I talk about what I find funny. I have peculiar ideas when it comes to my comedy. Then, I think about how I can make it accessible to an ordinary human being, I communicate the crazy idea of unlearning but everyone gets it.”

Gola TOLD THE MAGAZINE

GQ South Africa‘s March/April 2021 issue is on sale now. Head over to GQ South Africa’s website for more information about the issue.

See trailer below;

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Comedy

Beyoncé Surprises Comedian, Elsa Majimbo With Special Gift

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On Monday, Ms Elsa Majimbo shared photos and videos unboxing a gift she had received from Beyoncé off her latest collection dubbed Ivy Park.

Ms Majimbo’s special package from Beyoncé, arrived hours after she changed her Twitter Profile picture to bear a screen shot of her conversation with singer Rihanna.

“I WILL NEVER CHANGE MY PROFILE PICTURE. PERIOD” shared Majimbo.

She went on to also shared a handwritten card she received from Rihanna; “Riri sent me this letter at the beginning of my career and has given me immense support and good advice. You know how much I adore you, have an Amazing and incredible birthday. Sending you great love. Happy Birthday, @rihanna!!!”.

source: pulselive.co.ke

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Comedy

“Comedy Needs A Well Recognized Award Show,” Sydney Talker And Nasty Blaq Cry Out Loud

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Nigerian comedians are calling on stakeholders and organizers to invest and setup an award-scheme that will genuinly recognize the effort of entertainers whose act are designed to make an audience laugh. It is believed that, one of the major drives of Nigerian music industry are the awards. If rewards are attached to the quality of our comedy, a lot will change.

In a simaulteneous tweet shared via Twitter, Instagram Comic Actor and Brand Influencer, Sydney ‘Egere’ Talker said, “Comedy needs a well recognized award show.” Nasty Blaq also wrote, “The same energy we are giving to music in this country let’s give it to comedy too ….”

These young talents have defined how instrumental comedians are to the success story of the art/entertainment. Much so that most of them have used their talents to bring smiles to the faces of millions of Nigerians and added their voices the social issues. As a result of this, these comedians have crossed over from making hilarious skits on the internet to the real stage. They also crontibute to the country’s Gross Domestic Product (GDP).

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Comedy

Issa Rae Lands An Eight-episode Order At HBO Max For The Half-hour Comedy “Rap Sh*t”

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Issa Rae will write the pilot and executive produce an eight-episode comedy series under her Hoorae production banner, after she landed an order at HBO Max for the half-hour comedy “Rap Sh*t.” The project was first announced as being in development in October 2019. It follows two estranged high school friends from Miami who reunite to form a rap group.

According to the Hollywood Reporter, the news comes just after HBO announced that the upcoming fifth season of Insecure would be its last. Rae earned a best comedy series Emmy nomination for its most recent season. She’s also an exec producer of two other HBO projects: A Black Lady Sketch Show and the documentary Seen & Heard, about the history of Black representation on television. In addition, Rae is developing a TV adaptation of the podcast Nice White Parents with Adam McKay and a show about backyard wrestling with Dwayne Johnson.

With casting currently underway for a production start this summer, The Variety revealed that, the news keeps Rae in business with WarnerMedia. It was announced around a month ago that her critically-acclaimed, hit HBO comedy series, “Insecure,” would end with its upcoming fifth season. Season 5 is set to debut sometime later this year.

“Insecure” has received widespread critical acclaim across its four seasons, with the series averaging a 95% critical approval rating on Rotten Tomatoes. It has also received a host of award wins and nominations throughout its run. That includes an Emmy nomination and two Golden Globe nominations for Rae in the lead actress in a comedy category. She is repped by UTA, 3 Arts, and Hansen Jacobson. Singleton is repped by UTA.

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