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Nasty C To Open A Whole New Lane With His Upcoming Def Jam Debut Album

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JOBURG – Sunday, May 24, 2020/www.gbafrica.net/ – Nasty C had planned to spend part of May on a promotional tour that included stops in Japan, Africa and Los Angeles celebrating his upcoming Def Jam debut album, Zulu Man With Some Power — but then the coronavirus hit.

Having just signed to Def Jam Recordings through a joint venture with Universal Music Group (UMG) Africa in late March, his team wasn’t going to let him lose momentum, though. The announcement of his signing came with the trap-leaning single “There They Go,” on which he raps, “I sign deals but I own my soul,” and a music video shot in his hometown of Durban, South Africa — and, apparently, a strategy for how to stay connected without leaving his home.

Three days before Nasty C self-quarantined in Johannesburg, his team secured cameras, lights, a sound system and other equipment so the rising rapper could stage virtual performances. His first, a YouTube #StayHome #WithMe concert followed by a Q&A, premiered April 27. “I’ve lost count of the days,” says Nasty C of his lockdown. “There’s nothing I can do about it, so I’m focusing on what I can do to stay in touch with my fans.”

Nicknamed “The Coolest Kid in Africa,” the 23-year-old born Nsikayesizwe David Junior Ngcobo was raised with his eight siblings in Durban’s KwaZulu-Natal province. His mother, who worked as an insurance agent, died when he was just 11 months old — he named his entertainment and touring entities “Ivyson” after her. His father, a hospital HR manager, didn’t initially support his career. (Nasty C grew up listening to Lil Wayne and T.I., and decided when he was 9 years old he wanted to become a rapper, too.) “He used to give me such a hard time,” recalls Nasty C. “But now, he sees all the hard work I put in. He’s proud.”

Nasty C is the latest in a growing contingent of African artists catching the ear of major U.S. labels. In 2016, Wizkid landed a career-changing feature on Drake’s “One Dance,” later signing a worldwide deal with RCA Records/Sony Music International. And in 2017, Burna Boy — whose latest album, African Giant, earned him his first Grammy Award nomination — signed a recording contract with Bad Habit/Atlantic in the United States and Warner Music International abroad (excluding Africa, where he releases music on his own Spaceship Entertainment label).

Seeing the trajectory of his peers, Nasty C says his decision to sign with Def Jam came down to one word: crossover. “We were ready to take this whole thing global, and Def Jam has been doing this for as long as I’ve even been around,” he says. Manager Colin Gayle, CEO of Africa Creative Agency (ACA), adds: “The fact that he signed to Def Jam, the epitome of hip-hop, is a loud statement to the world of where hip-hop is — and the opportunity that [Nasty C] has in front of him.”

The rapper has been working toward a U.S. crossover for the better part of eight years, beginning with his first mixtape, One Kid a Thousand Coffins, in 2013. The 2015 release of his second mixtape, Price City — with breakout single “Juice Back” (its remix featured Davido and Cassper Nyovest) — helped him secure a record deal with Mabala Noise, an independent label distributed by UMG Africa. Two years later his debut album, Bad Hair, arrived, and its rerelease, Bad Hair Extensions, featured French Montana.

Nasty C

By 2017, Nasty C landed a guest spot on Major Lazer’s “Particula” (also featuring Ice Prince, Patoranking and Jidenna), which peaked at No. 42 on Billboard’s Hot Dance/Electronic Songs and became the rapper’s first Billboard chart entry. That same year, Mabala Noise hired Johannesburg-based ACA to consult on the young artist’s developing career. When the label decided to exit the music business in late 2017, ACA came on as full-time management and Nasty C signed directly to UMG Africa.

His second album, 2018’s Strings and Bling, cemented the newcomer’s star status in Africa and gave him the final push into a mainstream global market. The album raked in over 120 million aggregated streams across Apple, Spotify and other services in Africa, according to Nasty C’s management, and yielded multiplatinum singles “King,” “Jungle” and “SMA.” The project also earned him two South African Music Awards and two All African Muzik Magazine Awards. By the start of 2020, Nasty C was performing in Los Angeles at UMG’s annual Grammy brunch and showcase that included sets from Billie Eilish, DaBaby and Tiwa Savage.

And though Nasty C still hasn’t met T.I., his idol does appear on Zulu Man With Some Power, as does Burna Boy. Performing his new music live ranks high on Nasty C’s post-pandemic wish list (further down are paintball, go-karts and shopping) but, more than anything, he hopes his new album “breaks the stereotype of Africa just being Afrobeats,” he says. “I hope it opens up a whole new lane for American hip-hop artists to interact with African hip-hop artists. In bridging those gaps, I want people to realize there are a lot more flavors here.”

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“The Gov’t Needs To Effect Laws That Will Cushion Talents – Stonebwoy Urges

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GREATER ACCRA – Thursday, June 4, 2020/www.gbafrica.net/ – In this amazing session of Star Talk with blogger Kobby Kyei, Nickelodeon & BET Winner| 3-Time Best Reggae/Dancehall Act in Africa, Stonebwoy, stated that, the Government of Ghana needs to effect laws that will enable the Ghanaian entertainment ecosystem structures cushion creatives to success. According to Him, the onus lies on the various authorities to implement all available laws which will in turn help strengthen institutions like GHAMRO and Musiga to deliver its service without encountering any difficulties.

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Sony/ATV Signs D-Black To Global Publishing and Distribution Deal

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CALIFORNIA – Thursday, June 4, 2020/www.gbafrica.net/ – D-Black – a Ghanaian multiple award winning & chart topping anglophone hip-hop and afrobeat musician and Chief Executive Officer of Black Avenue Music (BAM), has signed a global publishing and distribution agreement with Sony/ATV ahead of the Ghanaian-based musician’s fifth studio album, expected to premiere this summer in Los Angeles, California.

According to Rowlin Naicker MD of Sony/ATV Music Publishing, they are excited to represent and partner with him in the significant next phase of his already successful career as the “Vera” hitmaker’s, who will be celebrating a decade in the arts and entertainment ecosystem, skills and talents will be a great addition to the Sony/ATV family. He added that, D-Black is an amazing creative, whose talents have underpinned countless hit records.

Munya Chanetsa, newly appointed A&R Manager stated that, he sincerely hopes this signing showcases to Ghana the firm’s commitment to prioritize and work with their creatives as D-black’s talent transcends his reputation as a hit-making super talent. He added that, he has also demonstrates a rare gift for identifying, cultivating and developing a new generation of stars, a vision they completely support and anticipate a long and successful partnership with him.

Of the signing, D-Black (real name Desmond Kwesi Blackmore) said in an Instgram post that, he excited to continue to build his catalogue with Sony/ATV Music Publishing and looks forward to all that’s coming down the pipeline.

“I want to put Ghanaian music on the forefront of the Afrobeats global wave and this is just the first step with Sony / ATV. This isn’t just for me, I’m in the process of finalizing a label deal with them for all my artists, producers and partners and also sharing information with other acts so together we could all move forward as a unit, as a collective from Ghana, Africa. I’m excited to learn more and empower myself and my team to be a force to reckon with not only as an artist but as a music business executive and as an African label as a whole worldwide. – D-Black shared

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[IN-VIDEO] Ghanaian-English Musician & Human Rights Activist, Fuse ODG, Calls For An International Boycott Of U.S. Products

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GREATER ACCRA – Wednesday, June 3, 2020/www.gbafrica.net/ – Rallying in solidarity with anti-racism protests in the United States of America demanding justice for George Floyd who was killed on May 25 by team of Police officers and an end to systemic racism, protestors in Ghana have called for international boycott of U.S. products in solidarity with Black Lives Matter and against racism, impunity , and state-sanctioned street executions.

Spear-headed by Nana Richard Abiona better known by his stage name Fuse ODG, the British-Ghanaian recording and performing artiste, and Human Rights Activist in a video posted on his official Instagram handle stated that, the Global African diaspora needs to start unleashing some economic plaques on America and countries where racism is condone, as Black people have the spending power in the U.S. with over a trillion dollar power annually.

Floyd, an unarmed Black man, was pinned to the ground by a white officer in Minneapolis, Minnesota. The officer, who has since been fired and charged for murder, knelt on Floyd’s neck for nearly nine minutes, as Floyd pleaded “I can’t breathe”. Protests, which began in Minneapolis, have spread to hundreds of cities across the US. National Guard troops have been deployed in at least 23 states to handle the demonstrations.

In 2017, Fuse ODG launched a “Pull It Down” campaign against Nivea, after the German cosmetic manufacturer erected advertisement boards in Ghana and some parts of Africa which subtly promotes bleaching. Later, he shared a post on social media celebrating the campaign’s victory following the product’s decision to pull down a series of controversial posters.

Fuse ODG has projected Ghanaian music to the outside world. He is best known for his 2013 single “Antenna” which peaked at number 7 on the UK Singles Chart, and for featuring in Major Lazer‘s “Light It Up (Remix)” which also peaked at number 7 on the UK Singles Chart. On 2 June 2013 Fuse ODG released his debut single “Antenna“, the song peaked at number 7 on the UK Singles Chart, the song also peaked at number 85 on the Irish Singles Chart. On 29 September 2013 he released the single “Azonto“, the song peaked at number 30 on the UK Singles Chart. On 19 October 2013, he was awarded ‘Best African Act’ at the MOBO Award’s 18th Anniversary.

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“Budding Musicians Pay Outrageous Money To Radio & Tv Networks Before They Get Airplay – Kyei Mensah Reveals

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GREATER ACCRA – Monday, June 1, 2020/www.gbafrica.net/ – Sensational Gospel recording and performing artiste, Kyei Mensah – the son of veteran sound engineer and also the owner and founder of Fredyma Studios, Freddie Kyei, has shared challenges they face in the Ghanaian music industry and what they need to penetrate through the mainstream entertainment landscape.

According to him, up and coming artistes pay huge amount of money to the mass communication media – radio and tv stations to play their songs and videos. Stating that, recording music is extremely expensive so paying money again to get their songs played is too bad. He made this highlight as way of responding to a question posited by Entertainment Journalistist, Gerrard-Israel.

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