The Music Business Academy is an online platform dedicated to developing and training a more employable, informed work force for Africa’s music and entertainment industry.
The Academy programme is a three-month online course that starts from September to November. The progamme will focus on three main modules; Management and AnR, Music and the Law, Brand and Music Marketing, with each module being divided into four classes.
Founder of Music Busines Academy, Godwin Tom, who is known as a renowned talent manager having worked with the likes of Wizkid, M.I Abanga, Wande Coal, Ice Prince, just to list a few explained how the idea came about as:
“As a manager it took me 8 years to find out that all the things, I have been doing was wrong, I had to unlearn so many things I know, to start to do the right thing. So, I decided I was not going to let the next generation of music managers enthusiast go through the same situation.”
In talking more about the online programme, Godwin Tom, also mentioned that the current music business circle focus more on hope than understanding process and strategy.
“People don’t understand the essence of building a proper business structure in the music circles such as setting up proper accounting, taxes and general internal company policy and process” – Godwin Tom noted
To him these are very important things to factor as a talent manager and entertainment company. He also opined that talent managers need to understand their role and also know how to properly position their artists. Understanding contracts by talents is also very key to the growth of a talent hence these are the base for the online programme.
Aside Godwin Tom, there will be experts like Priye Isokraki (Founder and CEO Aristokrat Group) Adaora Mbelu (Founder, Lumination Global Network) Ruddy Kwarkye (CEO of Rave media Group / Afro Nation Ghana) Uche Briggs (Brands and Culture Lead, Olive Tree Consults) and others to join as faculty.
Godwin Tom had a message for everyone who wants to be in the music and entertainment space by saying: its essential that artiste or talents join in this master class in order to be well informed about the business side of the entertainment industry.
“The core of this academy is music but the principles for marketing talents are the same, so its super important every talent joins this online course.”
To be part of this academy call Muse Africa to register on +233271111170 to join the master class.
Ghana DJ Awards To Host Workshop; Leonora Buckman Encourages Females To Partake In The Seminar
President of Women In Performing Arts (WIPA) – an umbrella organization for all females in the creative arts industry, Leonora Buckman, is urging more females to take up DJing as a profession in Ghana.
Leonora Buckman, who also serves as a board member of the Ghana DJ Awards has been a leading advocate in championing the cause of women in Ghana’s creative arts industry.
She lamented the dearth of female DJ role models in the country during an interview about this year’s Ghana DJ Awards on Peace FM’s entertainment review show.
She further stated that “though DJing is dominated by males, it is not a profession reserved for males. We, therefore, encourage female DJs out there to involve themselves in the nomination process. We believe that what a man can do, a woman can also do”.
According to research conducted by the Blogspot, Female Pressure; only 10% of performers at music festivals around the world are female and an even smaller percentage of women are on music label rosters.
Despite female DJs pumping out great mixes and working as hard as they can, the recognition from booking agents and promoters – and the subsequent gigs and success – remain elusive and for the few female DJs, they may have at some point felt like it’s close to an impossible task in front of them.
Due to the phenomenon stated above, Leonora Buckman encouraged females interested in disc jockeying to participate in the Ghana DJ Awards workshop which is scheduled for the 20th of November, 2020, in order to get well acquainted with the practice.
The workshop will discuss such topics such as how DJs can manage their funds, the importance of social media, sound management and brand positioning. The event will also include training sessions on how to operate as a DJ, select music, beat matching, and equalising music, as well as general education on sound and mood curation. Registration details for the workshop will be announced on Monday via Ghana DJ Awards’ Facebook and Instagram platforms. The workshop will start from 9am to 5pm (GMT).
The 2020 Ghana DJ Awards is however scheduled to take place on November 21, 2020.
Wiyaala’s Career To Be Studied At The Accra International Book Fest
Ghanaian Afropop singer and songwriter Wiyaala will feature in the Accra International Book Festival (AIBF)’s next #CatchUpAfrica discussion on 17 October.
The discussion will be held at the Shiashie Arts Village at 2pm CAT and will also be livestreamed here(link is external). It will be centered around Wiyaala’s childhood, writing and musical journey. #CatchUpAfrica forms part of AIBF’s African Legend Encounter series.
“Wiyaala has a lot to offer the world not only through her music but the stories behind her songs that continue to receive rave reviews from across the world,” Accra International Book Festival programme officer Charity Oteng Darkwa said. “We couldn’t think of a better celebrity to host at a time when COVID-19 is ravaging across the world than Noella Wiyaala.”
The #CatchUpAfrica discussions seek to provide a convergence point for local and international creatives to engage in conversations pertaining to Ghana’s arts scene, as well as those of global interest. With a key focus on the promotion of literature, the festival has hosted artists, authors, critics and book lovers since it began.
Wiyaala launched her solo career in 2013 followed by the release of her eponymous album Wiyaala in 2014. She has now firmly established herself as one of Ghana’s talented female artists with hit songs such as ‘Rock My Body’, ‘Make Me Dance’, ‘Tinambanyi’ and ‘Africa’. She has won various awards including the Woman of the Decade gong at the 2020 Women’s Choice Awards Africa.
In other news, fellow musician and activist Wanlov the Kubolor will speak at the 2020 Pa Gya! Literary Festival, which will take place at the Goethe-Institut in Accra. Kubolor, together with visual artist Ibrahim Mahama, will discuss the limits of contemporary art.
Source: Music In Africa
Ghanaian Celebrities Partake In Beyond the Return Masterclass [SEE PHOTOS]
The biggest Masterclass for the creative arts space, Beyond the Limit has been held successfully in Accra. The panel included Professor Eleanor Earl, a film lecturer at the Hampton University, Chris Roland, Vasall Benford, Lamann Rucker, Baron Davis, Etu Evans, Shelby Stone, Asante Bradford, RJ Bucaria and Philonese West. TV host, Ivy Prosper, moderated the event.
The Ministry of Tourism, Arts and Culture collaborated with the Creative Arts Council, Beyond the Return Secretariat and The Bridge Zone Africa to put the event together. Beyond the Return Masterclass was held at Kempinski Hotel under the theme, ‘Black Stories Matter: Forging Collaborations for the Development of Ghana’s Creative Industry’.
The event was graced by many players in the creative arts industry including musicians Pauline Oduro, Kuami Eugene, Keche and Dada KD and actors Martha Ankomah, Salinko, Gloria Sarfo, Majid Michel, Roselyn Ngissah, Bill Asamoah, Pascaline Edwards among others.
Watch photos of the event below:
[🔴LIVE] The Return Conversations Masterclass Virtual Panel Discussion – STREAM HERE
Under the auspices of the Ministry of Tourism, Arts & Culture, ‘Beyond the Return’ is currently rolling out one of the biggest and elaborate Master Classes ever organized in the Ghanaian creative space. Themed, ‘Black Stories Matter: Forging Collaborations for the Development of Ghana’s Creative Industry’ – a legion of international greats, accomplished in their varied endeavours are partaking in the Master Class as panelists.
Araba Sey Meets Ambassador Of Peru
Ghana’s Top Female Painter Honored as “Most Outstanding Woman in Innovation”
US/ Netflix Acquire The Distribution Rights To “Concrete Cowboy” Starring Idris Elba
[🔴LIVE] The Return Conversations Masterclass Virtual Panel Discussion – STREAM HERE
Chelsea FC Welcome Ghanaian Sports Journalist, Juliet Bawuah, As Their New Brand Strategy & Relations Manager
I’m Ready To Help Kotoko To Negotiate With Medeama To Secure The Service Of My Son – Justice Blay’s Father Insists
Social2 days ago
South Africa Passes Same-Sex Marriage Law
Music Videos4 days ago
Stonebwoy features Family in latest video “Ever Lasting” – [WATCH HERE]
Arts & Culture4 days ago
“Mahama Made No Investments In Creative Arts Sector” – Mark Okraku Mantey
Music Videos5 days ago
UK/ Stonebwoy And ZieZie Are The Guest Artistes On Wauve’s “Pamela” Song [WATCH VIDEO]