Kanye West is not new to the Gap family. As a teen growing up in South Side Chicago, West worked at his neighborhood Gap store, all while making beats in a small basement studio on the side. Flash-forward to 2020, where the two have officially joined forces again, under a new project that’s sure to withstand the test of time. The new YEEZY Gap collaboration (or ‘YZY,’ readapting the mall store’s three-lettered logo) was announced on Jun. 26, and cult followers are rejoicing.

Starting this month, the two brands are entering a 10-year creative partnership, a source told the New York Times, with first pieces from the line scheduled to drop in 2021. The collection will feature mens, women’s and kids styles, all for the accessible price point that Gap is famed for. Eventually, West’s “design vision” will infiltrate other parts of the brand, taking shape both physically (through concepts at Gap’s storefronts) and digitally (on its online platforms).

Mark Breitbard, Global Head of Gap Brand, waxed poetic on the partnership in an official statement: “We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” he said.

Though West has not yet commented on the collaboration, his desire to create clothes for the masses has long been a dream of his. In 2015, T Magazine reported that West was looking to create “high fast fashion: clothes that are truly avant-garde in their design… [that] could be bought by the public at affordable price.” In the interview, West said “The jacket that no one could get… I wanted to give that to the world.” With that, Gap is the ultimate destination for his vision to materialize with.

Though Gap has partnered with high-fashion giants before (Balmain; Stella McCartney), fans are actively contemplating how YEEZY’s demure streetwear aesthetic will carry over to Gap’s hallmark familial style. Imagery is not yet available, save for a blurred image featuring a duffle bag that YEEZY teased through a post on its official Instagram.

West has also tapped female Nigerian-British designer, Mowalola Ogunlesi, as his design director for the line, whose bullet hole dress (as donned by Naomi Campbell) sparked public controversy last year, starting a commentary on racial injustice. Mowalola fans are hoping to see her bold, disruptive design codes infused through the new project. As Mr. West always surrounds himself with the brightest and most talented, the best is sure to come.

AMSTERDAM – Monday, June 6, 2020/www.gbafrica.net/ – Tommy Hilfiger has launched a capsule collection of limited-edition T-shirts and sweatshirts designed in collaboration with consumers, and 100% of the proceeds from their sale will go towards global Covid-19 relief efforts.

In April, fans of the US-born fashion brand were urged to visit the Tommy Hilfiger and Tommy Jeans Instagram pages to vote on their favorite designs. The winning designs were revealed last week and will be available for purchase on tommy.com in select markets.

Tommy Hilfiger, which is owned by parent company PVH Corp., also donated more than 10,000 classic white T-shirts to support public health efforts in Europe and the United States. “These in-kind contributions aim to support healthcare workers caring for Covid-19 patients, as their personal protective equipment (PPE) can get so warm that it causes them to change T-shirts up to three times a shift,” the company said in a statement.

“As we’re all facing these extraordinary circumstances, standing together is the strongest way forward,” said Tommy Hilfiger. “We’re committed to give back and provide help where it’s needed the most. Never has our spirit of determined optimism been more present than it is today.”

Summer 2020 may not be what we hoped it would be but it looks like Rihanna’s coming to the rescue to ensure we still have an amazing summer. Bad Girl Riri just dropped a new collection of sunshades and she is teaching us how to rock them to perfection.

Rihanna’s Fenty collection is entering year two with sleeker designs. After hosting a huge sale last week, the brand is back with a new collection of eyewear that is perfect for the hot summer season.

Kanye West is the latest to cover the upcoming May issue of GQ Magazine. The Yeezy CEO sat down with the publication to talk about his visions for the future, restored faith, new music, Kobe Bryant and more.

Ye was also asked about the possibility of a Nike Air Yeezy Retro. West’s Air Yeezy 1 and 2 are exclusive pairs that run anywhere from $5,000-$20,000. Back in 2014, Ye ended his partnership with Nike over creative differences and took his talents to Adidas. Since its premiere release in 2015, his Adidas/Yeezy sneaker line is currently one of if not the most in-demand in footwear since Jordan. Ye seemed to be fine about the retro idea when asked about it.

“Man I’m with everything,” said the father of 4. “Man, anything that the kids want and the people want. People should be able to have what they want.”

West’s Air Yeezy 1 and 2 are exclusive pairs that run anywhere from $5,000-$20,000. Read the rest of the interview here.

Source: The Source