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#DontLeaveMe; The Psychology Of An Online Challenge

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Online challenges have quickly become a socially-acceptable way of curating virality. Little is known about their quirky origin and an undocumented rule of engagement, but it has become a way of connecting people through the art of playful gamification.

Social media, as far as anyone can remember has been the center stage of these trends, many of which achieve virality by garnering unexpected online influence and follower-ship. There are countless formats to these challenges and they vary in style and execution, incorporating everything from singing and dancing, to wired workout regiments.

Many challenges have been positioned to push a social cause or agenda while others are created simply for the fun of it, unburdened by serious social affiliations. In the last few weeks, the number of challenges making the rounds has spiked considerably and we don’t need an expert to explain the reason behind the explosion of these challenges globally.

Just do the maths.

Millions of people are stuck indoors and what better way is there to effectively sync with the energy of a collective, than to participate in same team tasks.

Over the last few days, a new challenge is fizzling through the ranks and as with viral challenges, it is slowly gathering steam as both famous faces and everyday people are jumping on the trend. It’s called the #DontLeaveMe Challenge and is as silly as challenges come.

Reports have it that, the challenge was instigated by Nigerian comedian, Josh2Funny. The first video of the challenge showed Josh and his comic partner, Bello Kred trying to project their intellect on audience using a leaf. However a Ghanaian comedian, Ajeezay is also claiming he initiated this challenge as he is noted for this style of Comedy.

It is a witty wordplay challenge, where an individual surrounded by some friends runs around celebrating, after putting together a clever combination of words which when put together represents a single word.

The climax of the challenge is when the person being recorded takes off making a silly run away from the camera as the person doing the recording goes after him or her screaming ‘don’t leave me’. The process is repeated several times with more witty wordplays and more runs and holler of ‘don’t leave me.’

Weird, right?

Here’s a quick example to explain the challenge, ex Big Brother Naija housemate, Tacha is seen on camera standing outside a house and a voice asks her why she’s standing outside and she simply replies that she’s trying to be ‘outstanding,’ then she takes off as per the ritual with the mandatory don’t leave me shout.

As expected, hordes of Nigerians are jumping in on the #Don’tLeaveMe challenge with weird combinations of wordplay, that will leave you reeling with laughter. Don Jazzy seems to be a willing advocate of the challenge, posting videos of the best ones across Africa and music superstar, Davido has created his own too.

As trends and challenges are known to do, this particular challenge will fizzle out eventually, but let it not be said that a socially active young Nigerian like you with a mobile phone and a social media account never gave it a shot.

Just saying.

– Henri ‘Yire/Tush Magazine

Comedy

Nigerian Comedians Using Their Talents to Aid In #EndPoliceBrutality Protest

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Most Comedians in Nigeria in the quest to petition the government to end police brutality are using their talents mostly in the form of comedy skits.

Mr. Macaroni, TaoMi, Nasty Blaq, Broda Shaggi, Sydney talker amongst others are reminding every Nigerian youth not to get distracted, and not give up on the protest.

Across Nigeria, protests have erupted in Lagos, Delta, Abuja, Rivers States, and more states are still presently organized to protest the ongoing brutality of the police unit known as SARS now being changed to SWAT. The End SARS protest in Nigeria against police brutality is one that is to usher in a new Nigerian system devoid of all the negative things occurring in the country.

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Comedy

“The Government Of Ghana Hates Celebrities” – Comedian DKB Alledges [WATCH]

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The latest guidlines on advertisement released by the Gaming Commission of Ghana to minimise exposure to minors where applicable and to ensure that advertisement by operators are conducted in a responsible manner devoid of promises of any predetermined outcomes have been subjected to public criticisms from celebrities who are asking for an empirical evidence, by statistics, of minors who are exposed to betting following an endorsement by a celebrity.

Ghanaian stand up Comedian, DKB, in a recent discussion with Dr Pounds on Hitz Gallery, has expressed a gross level of displeasure in the commission which is the sole regulatory entity for the gambling industry in Ghana for giving the various betting companies a cautionary advise to stop using celebrities, including musicians, actors, comedians, media personalities with huge social media presence to entice the public to gamble.

According to him, this decision from the Gaming Commission of Ghana practically means, government established institutions don’t seek for the wellfare of celebrities in Ghana. He revealed that, in the creative economy with less or no funding from the government, celebrities arguably make more money from the most lucrative celebrity endorsement deals than they generate from their various sectors, this he explained has become an even more important source of income in the era of COVID-19.

“The government of Ghana hates Ghana celebrities. Their passion is to take daily bread away from celebrities. What wrong did we do by becoming celebrities?

First you banned us from promoting alcohol and the monies were used to sign Nigerian celebrities. Now you banned us from promoting betting, very soon you’ll ban us from using flashy cars and phones.”

DKB stated that, rather than denying celebrities this business opportunities by protecting the interest of punters, customers and stakeholders, the commission should ensure that, advertisement by companies must contain warnings like “Gamble Responsibly”, “Only 18 Years”, “Gambling is Addictive” and any other warnings that may be prescribed by the commission as endorsement by celebrities does not directly suggest the patronization of the game by minors.

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Comedy

Nigerian Comedian, Nasty Blaq, Premieres His New Web Comic Series – Caravan [WATCH EPISODE 1]

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Popular Nigerian comedian and content creator, Nastyblaq, has, through his production house, RedCup Cinemas, premiered the first episode of his much anticipated web comic series dubbed “Caravan”. Executively produced by Nasty Blaq and directed by Victor Giwa, the short series casts Seyi Awo, Ebisan Arayi, Fedelis TBoy etc.

It is a beginning of a new journey for Nasty Blaq as his quest to achieve his dream job was almost “marred” after being paired with his social media (Instagram) crush on set in the line of executing his assigned duty. The 9-minutes interesting comedy clip which happens to be the first video into the series tagged “The Introduction”.

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Comedy

DKB Makes A U-turn On His Decision To Quit Comedy

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Popular Ghanaian comedian, Derrick Kobina Bonney, popularly known as DKB, has made a u-turn on his decision to quit comedy after he took to Twitter page to announce his readiness to retire from comedy due to hatred and disrespect.

DKB explained that his mental well-being was important to him—hence his decision to call it a quit. After his post was widely reported by entertainment websites in the country, DKB has revealed in a new post that his earlier post was just a prank to expose his enemies.

He wrote on Instagram: “Once in a while, you do a prank to expose your enemies. He really thought I was retiring, see the amount of hatred this blogger had harboured for me. I deliberately covered their website so they don’t get free promo.

“Imagine such a fool will call you for an interview and you will waste fuel to honour it, little do you know that he is a dreaded enemy.”

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