GREATER ACCRA, GHANA, May 10th, 2020/www.gbafrica.net/ Head of Digital Media and Innovations at the renowned Global Media Alliance, Eli Daniel-Wilson, has shared an in-depth analysis on how consumer behavior has changed during these Cov!d-19 times.
During his presentation at the maiden edition of Global Media Alliance’s ‘GMA Webinar Series’, on the topic, ‘Effective Marketing Communications during COV!D-19’, he provided statistics sourced from Statista and Hoodsuite, which showed the increase in consumer usage of sampled brands and businesses.
From his presentation, it is first noted that consumer behavior on internet usage has changed positively. Long since the unforeseen strike of the Coronav!rus, Ghanaians have been perceived as stingy when it comes to data purchasing but with the rise of the pandemic, MTN has recorded 20% data usage increase
“MTN has recorded 20% increase in data usage. This insight tells us that customers are now putting digital first. They’re now leaning more on digital for information, news, discovery and for brand interactions, thus are using more data”, he said.
Next outlined is streaming. Streaming, although was gradually becoming the new norm, has seen a huge boost of 51% since the outbreak of the Coronav!rus pandemic. This has in turn proven that, people actually do stick around for content when they want to.
It is also observed that the increase in streaming is a boosting factor in the increase in data usage.
On to the next business that seems to have recorded an increase in customer usage as a result of the Cov!d-19, Eli’s presentation looked at one of the world’s most interactive social media platforms, Twitter.
“Twitter usage has increased by 23%. You know, when people have a lot of time on their hands, they want to go on Twitter and talk about any topic that is trending.
It’s been a number one source of news and that usage on that has increased so I want us all to keep that in the back of our minds when we start talking about recovery strategies after Corona”, the digital expert advised.
In as much as there seems to be lots of complaints from students about digital learning platforms, the system seems to be adapting fast as there has been an increase of 23% on the usage of E-learning platforms.
Digital news content has increased by 67%, as people are drawn to search online for whatever news update they need, rather than wait for the midday or 6pm news on TV.
Instant messaging or SMS, has also had consumer engagement rising by 44% as people are inclined to send direct messages rather than engage in a verbal phone conversation.
Eli furthered, “putting content on traditional outlets is great, however, consumer behavior is changing and people now look at podcasts and other platforms where they can get the information even after you’ve served it in air”.
This advise comes following the 14% consumer usage increase in podcasts, hence, he advised that companies should look towards adapting such strategies of making their broadcast information available for later access.
Facebook, which is already widely used, has increased in usage by 37%, with content creating also rising by 15%. Per this, it can be derived that when promoting or communicating information about a business, it would do better if it is relayed in the form of a video.
Eli tipped that post-corona strategies to recover businesses and brands are likely to do better if they reference these statistics and exploit the benefits positively.
The Global Media Alliance webinar series was partnered by e.tv Ghana, Happy FM, YFM and Perception Management International.
Source: Ghana Web
Twitter’s Verified Programme To Return In 2021
2020 has been an interesting year for the team at Twitter, but one of the newest developments is the announcement of the return of its blue check verified accounts programme.
In a blog post on 24 November, Twitter announced that it will be reprioritising its verification program. The company temporarily shelved the programme three years ago.
Verification was previously criticized as “arbitrary” and “confusing”. The company also noted that while it meant to authenticate identity, users interpreted the blue checks as an endorsement or indicator of importance.
The verification system will relaunch in 2021. But first, Twitter will kickstart its plans by asking for critical feedback on its newly drafted verification policies.
Twitter hopes that this feedback will help it make better judgment calls as to which users will be eligible for verification.
Who will be able to get verified on Twitter?
Twitter outlined six account types that will be eligible to receive the verification badge.
- Government accounts
- Accounts representing companies, brands, and NGOs
- News outlets and organisations
- Entertainment and sports companies
- Accounts owned by activists, organisers, and other influencers.
Twitter has created a page detailing the criteria for its drafted policy. The company also says that it will add more account types to the criteria in 2021.
It has, additionally, added disqualifying criteria that will prevent an account from receiving verification.
This includes the use of bots and bought followers to inflate audience numbers. Notably, accounts associated with hateful content or harmful activity may be ineligible for verification.
Meanwhile, groups and individuals who have committed human rights violations (and found guilty by an independent commission) will be ineligible for verification. This policy will apply even if their Twitter activity doesn’t violate any platform rules.
The public feedback period runs from 24 November until 8 December, with Twitter set to publish the final policy on 17 December.
You can take part in the feedback by completing the Twitter verification survey.
If you want to Tweet your feedback, tag Twitter and use the hashtag #VerificationFeedback.
source : memeburn.com
Microsoft Windows Turns 35: Successful Years From Windows 1.0 To Windows 10
Which version of Windows was the very first you ever used? How different is it from the latest version?
The PC revolution started off life 35 years ago this week. Microsoft launched its first version of Windows on November 20th, 1985, to succeed MS-DOS. It was a huge milestone that paved the way for the modern versions of Windows we use today. While Windows 10 doesn’t look anything like Windows 1.0, it still has many of its original fundamentals like scroll bars, drop-down menus, icons, dialog boxes, and apps like Notepad and MS paint.
Windows 1.0 also set the stage for the mouse. If you used MS-DOS then you could only type in commands, but with Windows 1.0 you picked up a mouse and moved windows around by pointing and clicking. Alongside the original Macintosh, the mouse completely changed the way consumers interact with computers. At the time, many complained that Windows 1.0 focused far too much on mouse interaction instead of keyboard commands. Microsoft’s first version of Windows might not have been well received, but it kick-started a battle between Apple, IBM, and Microsoft to provide computing to the masses.
Back in 1985, Windows 1.0 required two floppy disks, 256 kilobytes of memory, and a graphics card. If you wanted to run multiple programs, then you needed a PC with a hard disk and 512 kilobytes of memory. You wouldn’t be able to run anything with just 256 kilobytes of memory with modern machines, but those basic specifications were just the beginning. While Apple had been ahead in producing mouse-driven GUIs at the time, it remained focused on the combination of hardware and software. Microsoft had already created its low-cost PC DOS operating system for IBM PCs, and was firmly positioned as a software company.
source : theverge.com
Mr. Eazi Announces Support For Youths Aspiring To Become Software Engineers
Mr. Eazi – Nigerian singer, songwriter, and entrepreneur is set to provide a humanitarian aid to brilliant but needy young Nigerian who want to actualise their dream of becoming software engineers after announcing a partnership deal with Decagon – organisers of Nigeria’s top software engineering training programme.
In this deal, the Banku music pioneer, who has been noted for charitable works through his emPawa Africa talent incubation initiative will serve as a financier to 5 residents or indigenes of Ogun State to attend Decagon. Decagon recently opened applications for its 6 months training programme which includes accommodation, feeding, laptop, internet and a monthly stipend, followed by an immediate job placement into companies like Access Bank, Sterling Bank and Etranzact after graduating.
Interested candidates or participants are to visit http://applications.decagonhq.com to apply before November 22nd for this programme which doesn’t require any payment of fees until the trainees have graduated and started working and earning salaries.
However, successful applicants are required to have a credible guarantor in order to access the Pay-Later model and this has proven difficult for some otherwise successful applicants in the past. It is due to this challenge that Mr Eazi has decided to step in and guarantee 5 lucky ones from Ogun State, by residence or origin .
Speaking about Decagon, Mr. Eazi said, “I’ve always been passionate about helping young people and pushing them to be the best version of themselves. For some of them, their talents naturally align with software engineering. I am happy to support this initiative in the hopes that they can support themselves and their families.”
Chika Nwobi, CEO of Decagon, says “ For some who do not have access to someone in their family or network to stand in for them, Mr. Eazi is providing a lifeline and this is the type of collaboration that will move Nigeria forward.”
Twitter Fleets, Disappearing Tweets – Tweeting Just Got Interesting With ‘Fleeting’
Twitter on Tuesday announced a global launch of “Fleets,” the ephemeral tweeting feature it first announced earlier this year and tested in various markets around the globe.
Now, any mobile Twitter user, regardless of where they live or what platform they’re on, will have access to the disappearing messaging feature, which will sit right at the top of the timeline in a row of Stories-like bubbles.
Twitter hopes the new feature will help reduce the pressure around tweeting by letting users express more casual thoughts and feelings while also concerning themselves less with saying something profound or racking up likes and retweets. Fleets start rolling out today on Android and iOS and should be available for everyone in the coming days, the company says.
TWITTER THINKS FLEETS WILL RELIEVE THE PRESSURE OF POSTING
Fleets is a Stories clone, borrowing all of the best ideas implemented by Instagram and Snapchat. You can share text, respond to others’ tweets, or post videos with the same background color and overlaid text options you get on other messaging apps with ephemeral features, with every message disappearing after 24 hours. You can also respond to others’ fleets by tapping on one and sending a direct message or emoji to the creator, which will start a DM conversation similar to how the story reply process works on Instagram. Twitter says it will also be introducing stickers and live broadcasting at some point in the future. You cannot, however, like or retweet a fleet.
source : theverge.com
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