GREATER ACCRA, GHANA, May 10th, 2020/www.gbafrica.net/ Head of Digital Media and Innovations at the renowned Global Media Alliance, Eli Daniel-Wilson, has shared an in-depth analysis on how consumer behavior has changed during these Cov!d-19 times.
During his presentation at the maiden edition of Global Media Alliance’s ‘GMA Webinar Series’, on the topic, ‘Effective Marketing Communications during COV!D-19’, he provided statistics sourced from Statista and Hoodsuite, which showed the increase in consumer usage of sampled brands and businesses.
From his presentation, it is first noted that consumer behavior on internet usage has changed positively. Long since the unforeseen strike of the Coronav!rus, Ghanaians have been perceived as stingy when it comes to data purchasing but with the rise of the pandemic, MTN has recorded 20% data usage increase
“MTN has recorded 20% increase in data usage. This insight tells us that customers are now putting digital first. They’re now leaning more on digital for information, news, discovery and for brand interactions, thus are using more data”, he said.
Next outlined is streaming. Streaming, although was gradually becoming the new norm, has seen a huge boost of 51% since the outbreak of the Coronav!rus pandemic. This has in turn proven that, people actually do stick around for content when they want to.
It is also observed that the increase in streaming is a boosting factor in the increase in data usage.
On to the next business that seems to have recorded an increase in customer usage as a result of the Cov!d-19, Eli’s presentation looked at one of the world’s most interactive social media platforms, Twitter.
“Twitter usage has increased by 23%. You know, when people have a lot of time on their hands, they want to go on Twitter and talk about any topic that is trending.
It’s been a number one source of news and that usage on that has increased so I want us all to keep that in the back of our minds when we start talking about recovery strategies after Corona”, the digital expert advised.
In as much as there seems to be lots of complaints from students about digital learning platforms, the system seems to be adapting fast as there has been an increase of 23% on the usage of E-learning platforms.
Digital news content has increased by 67%, as people are drawn to search online for whatever news update they need, rather than wait for the midday or 6pm news on TV.
Instant messaging or SMS, has also had consumer engagement rising by 44% as people are inclined to send direct messages rather than engage in a verbal phone conversation.
Eli furthered, “putting content on traditional outlets is great, however, consumer behavior is changing and people now look at podcasts and other platforms where they can get the information even after you’ve served it in air”.
This advise comes following the 14% consumer usage increase in podcasts, hence, he advised that companies should look towards adapting such strategies of making their broadcast information available for later access.
Facebook, which is already widely used, has increased in usage by 37%, with content creating also rising by 15%. Per this, it can be derived that when promoting or communicating information about a business, it would do better if it is relayed in the form of a video.
Eli tipped that post-corona strategies to recover businesses and brands are likely to do better if they reference these statistics and exploit the benefits positively.
The Global Media Alliance webinar series was partnered by e.tv Ghana, Happy FM, YFM and Perception Management International.
Source: Ghana Web
Microsoft ‘To Replace Journalists With Robots’.
Microsoft is to replace dozens of contract journalists on its MSN website and use automated systems to select news stories, US and UK media report.
The curating of stories from news organisations and selection of headlines and pictures for the MSN site is currently done by journalists.
Artificial intelligence will perform these news production tasks, sources told the Seattle Times.
Microsoft said it was part of an evaluation of its business.
The US tech giant said in a statement: “Like all companies, we evaluate our business on a regular basis. This can result in increased investment in some places and, from time to time, redeployment in others. These decisions are not the result of the current pandemic.”
Microsoft, like some other tech companies, pays news organisations to use their content on its website.
But it employs journalists to decide which stories to display and how they are presented.
Around 50 contract news producers will lose their jobs at the end of June, the Seattle Times reports, but a team of full-time journalists will remain.
Google funds automated news project
“It’s demoralising to think machines can replace us but there you go,” one of those facing redundancy told the paper.
Some sacked journalists warned that artificial intelligence may not be fully familiar with strict editorial guidelines, and could end up letting through inappropriate stories.
Twenty-seven of those losing their jobs are employed by the UK’s PA Media, the Guardian reports.
One journalist quoted in the paper said: “I spend all my time reading about how automation and AI is going to take all our jobs – now it’s taken mine.”
Microsoft is one of many tech companies experimenting with forms of so-called robot journalism to cut costs. Google is also investing in projects to understand how it might work.
Google Delays Android 11 Launch
Google has delayed the launch of the latest version of its Android operating system, which had been due to take place on Wednesday, 3 June.
The release of Android 11 for testers has also been delayed.
In a statement on the Android Developer website, it said: “Now is not the time to celebrate,” and more details would be shared “soon”.
It comes as dozens of cities in the US deal with large-scale civil unrest over the killing of a man in police custody.
Google did not, however, specify whether this was the reason for the delay.
The company revealed some details about Android 11 in a preview blog aimed at developers.
“For developers, Android 11 has a tonne of new capabilities for your apps, like enhancements for foldables and 5G, call-screening APIs [application program interfaces], new media and camera capabilities, machine learning, and more,” it wrote.
Sony, meanwhile, is still scheduled to unveil the launch games for the new PlayStation 5, at a streamed event on Thursday, 4 June.
Piers Harding-Rolls, from Ampere Analysis, said it would be an important first showcase for the games that would be available with the device, which has not yet been released.
“If the PS5 event goes ahead without a delay, and clearly the ongoing protests in the US means that a delay is possible, I’m expecting a strong showing from Sony,” he said.
“The company is pressing ahead with a global launch and while there will have been some disruption to games production due to Cov!d-19, with months to go before release it is easier to rectify the development schedules to catch up.”
Video Streaming Could Shatter The Cable TV Industry For Good
Stay at-home measures have given people endless time to consume and enjoy media from all platforms, but there is one clear winner: online streaming. Quarantine accelerated trends we were seeing before lockdown– that consumers were cutting the cord from cable and moving to online streaming. In the first quarter of 2020, Netflix gained 15.7 million subscribers, and Disney+ gained 54.5 subscribers in five months. Experts don’t know if television subscriber numbers will recover from these losses.
– Forbes Africa
Huawei Unleashes “P40 Pro” Model With Nasty C And SA Biggest Celebs
JOBURG – Friday, May 29, 2020/www.gbafrica.net/ – Huawei welcomed its new HUAWEI P40 series ambassadors to the Huawei family. These include rapper Nasty C, TV personality Thando Thabethe, actor and entrepreneur Nay Maps, former Miss South Africa Tamryn Green as well as fashion designer David Tlale. They joined forces with Huawei, handing out over R500 000 worth of prizes to viewers, including P40 devices and shopping vouchers.
Huawei on Friday unleashed its HUAWEI P40 series to South Africa through a live streaming event hosted by TV host and actress Minnie Dlamini.
The HUAWEI P40 Series is a comprehensive upgrade from the previous generation and is equipped with Huawei’s most sophisticated camera system to date, capable of producing breath-taking imagery with a lightweight chassis.
One of the impressive features is the Ultra Vision Leica Quad Camera. The camera works as a highly unified system, making users shoot captivating pictures at any time of day or night, whether the subject is up close or at a distance.
It also has 45% better colour precision and is capable of accurate analysis and segmentation of environments and people. With pixel level enhancement, it restores the original look with great lighting, natural colour and sharp details
“These devices are testament to the fact that Huawei is unafraid to break the rules and to exceed expectations, and it does all of that in style,” said Huawei in a statement on Friday.
The Huawei P40 Pro is priced at R20 999 and the HUAWEI P40 retails at just R16 999. They are available from 1 June from all mobile operators and www.huaweistore.co.za
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