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Christopher John Rogers – Designer Of The Week!

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Christopher John Rogers is quickly becoming a designer to watch. The Baton Rouge, Louisiana, native and Savannah College of Art and Design graduate debuted his Spring 2019 collection last season to great acclaim. With a palette of brightly colored, feminine garments that echo his southern upbringing, Rogers’ intention is clear: to create a world of whimsy with his clothes.

Processed with VSCO with a6 preset

He described the collection as befitting “a deserted California beach that had a midcentury couture salon show on the beach, but on Mars.” Worn by male and female models alike with little regard for traditional gender norms, the clothes had color, volume, fantasy and a sense of humor.

Rogers, poised to be this season’s break-out designer has worked with the likes of Tanya Taylor, Rosie Assoulin, and Chris Benz. Despite the line not yet being his main source of income, Rogers’ pieces have already been seen on some of the hottest female celebrities, including Cardi B and SZA.

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Designers & Models

Shalom Jawhari’s Quest To Empower Woman Through Arts Establishes Fashion Entity [SEE PHOTOS]

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It was an evening full of entertainment loads of surprises as one of Africa’s top Fashion designer and businesswoman, Shalom Laurine Jawhary, had a grand opening ceremony for her newest fashion establishment aptly christened Jawhari located right in the capital city, Accra (East Legon – adjacent Melcom Mall)

Jawhari fashion brand will craft and sew mainly to meet the demand for contemporary and authentic African apparels for men and women of all ages and sizes on the continent and elsewhere in the world.

Speaking during the grand opening of the showroom, Shalom said, her ultimate motive for establishing such state of the art fashion brand is to be a pillar of hope for women, to empower them to become whoever they want in life. She is using fashion to send that message because that’s what drives her.

‘’There are a lot of young girls out there that suffer from low self-esteem, and they need to build themselves up, in order of building themselves up, I felt I could stand for those people.’’ she explained

‘’And using the platform as a fashion designer is going to help me impact knowledge into those people, and that has been my motive in turning pain into beauty,’’ she concluded

Stonebwoy, Kalybos, Efia Odo, Bismark the Joke and Article Wan used the moment to rally their support for women-owned brands in Ghana to encourage more female entrepreneurs to start businesses that can employ others as Jawhari has done.

See photos from the event below;

Photo Credit: Rob Photography

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Collections

Kanye West Appoints Nigerian Designer, Mowalola Ogunlesi, As The Director For The New “YEEZY Gap” Collection

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Kanye West is not new to the Gap family. As a teen growing up in South Side Chicago, West worked at his neighborhood Gap store, all while making beats in a small basement studio on the side. Flash-forward to 2020, where the two have officially joined forces again, under a new project that’s sure to withstand the test of time. The new YEEZY Gap collaboration (or ‘YZY,’ readapting the mall store’s three-lettered logo) was announced on Jun. 26, and cult followers are rejoicing.

Starting this month, the two brands are entering a 10-year creative partnership, a source told the New York Times, with first pieces from the line scheduled to drop in 2021. The collection will feature mens, women’s and kids styles, all for the accessible price point that Gap is famed for. Eventually, West’s “design vision” will infiltrate other parts of the brand, taking shape both physically (through concepts at Gap’s storefronts) and digitally (on its online platforms).

Mark Breitbard, Global Head of Gap Brand, waxed poetic on the partnership in an official statement: “We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” he said.

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Design Director of Yeezy Gap

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Though West has not yet commented on the collaboration, his desire to create clothes for the masses has long been a dream of his. In 2015, T Magazine reported that West was looking to create “high fast fashion: clothes that are truly avant-garde in their design… [that] could be bought by the public at affordable price.” In the interview, West said “The jacket that no one could get… I wanted to give that to the world.” With that, Gap is the ultimate destination for his vision to materialize with.

Though Gap has partnered with high-fashion giants before (Balmain; Stella McCartney), fans are actively contemplating how YEEZY’s demure streetwear aesthetic will carry over to Gap’s hallmark familial style. Imagery is not yet available, save for a blurred image featuring a duffle bag that YEEZY teased through a post on its official Instagram.

West has also tapped female Nigerian-British designer, Mowalola Ogunlesi, as his design director for the line, whose bullet hole dress (as donned by Naomi Campbell) sparked public controversy last year, starting a commentary on racial injustice. Mowalola fans are hoping to see her bold, disruptive design codes infused through the new project. As Mr. West always surrounds himself with the brightest and most talented, the best is sure to come.

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Business

Tommy Hilfiger Launches Capsule Collection In Aid Of Covid-19 Relief

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AMSTERDAM – Monday, June 6, 2020/www.gbafrica.net/ – Tommy Hilfiger has launched a capsule collection of limited-edition T-shirts and sweatshirts designed in collaboration with consumers, and 100% of the proceeds from their sale will go towards global Covid-19 relief efforts.

In April, fans of the US-born fashion brand were urged to visit the Tommy Hilfiger and Tommy Jeans Instagram pages to vote on their favorite designs. The winning designs were revealed last week and will be available for purchase on tommy.com in select markets.

Tommy Hilfiger, which is owned by parent company PVH Corp., also donated more than 10,000 classic white T-shirts to support public health efforts in Europe and the United States. “These in-kind contributions aim to support healthcare workers caring for Covid-19 patients, as their personal protective equipment (PPE) can get so warm that it causes them to change T-shirts up to three times a shift,” the company said in a statement.

“As we’re all facing these extraordinary circumstances, standing together is the strongest way forward,” said Tommy Hilfiger. “We’re committed to give back and provide help where it’s needed the most. Never has our spirit of determined optimism been more present than it is today.”

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Business

Snapchat Partners With Adidas, Topshop, Farfetch On New E-commerce Feature

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Multimedia messaging app has launched a new free-to-use Dynamic Product Ads (DPAs) feature, allowing brands to create globally-served Snapchat ads in real-time to help them reach an increasingly online, younger audience. Adidas, Topshop and Farfetch are among the big-name fashion brands to have become advertising partners of Snapchat in the UK for its new e-commerce offering designed to “simplify the consumer purchase journey and drive measurable ROI”.

After testing the beta version of the DPAs for just a few weeks, Arcadia-owned Topshop achieved over four times the return on advertising spend (ROAS) benchmark usual for the UK market, the brand said. Adidas in turn saw a 52 percent growth in ROAS.

“In the wake of the Covid-19 epidemic, Adidas has further accelerated its digital business. With e-commerce a key focus for us in 2020 and beyond, we’re excited to Beta test Snapchat’s Dynamic Product Ads in the UK, Germany, France and the Netherlands,” Adidas’ senior director of media activation Europe, Rob Seidu, said in a statement. “The launch of DPAs allows us a route to reach our target Gen Z and Millennial audiences with relevant product creative throughout the consumer journey.”

But it’s not just big brands that can access the feature. Snapchat said the new tool “allows brands of all sizes to showcase their products and services in a professional layout, through customized ad formats that can be easily set up.” The company said this will save advertisers time both on the creative process and on the admin side of things, allowing them to run ‘always-on’, measurable, campaigns.

Snapchat is looking to capitalise on the heightened focus in recent months on companies’ online operations after the Covid-19 pandemic caused international lockdowns and wreaked havoc on physical retail. In fact, online sales in the UK grew to a 10-year high in April, up 23.8 percent year-on-year, according to the IMRG Capgemini Online Retail Index.

Last month, social media giant Facebook announced the launch of its new shopping feature allowing businesses affected by the pandemic to set up a free online store on Facebook and Instagram. “In the wake of the Covid-19 lockdown we have shifts in how consumers are interacting with e-commerce with people increasingly shopping on their mobiles – a trend we expect to continue,” said FarFetch chief marketing officer Gareth Jones.

“As a result, we have re-engineered our e-commerce marketing activity to support the many fashion boutiques we work with, and the consumers we serve. Farfetch’s relationship with Snapchat has transformed our activity across the entire funnel and gives us a unique and an unduplicated audience across multiple markets.

“We leaned heavily into DPAs during the testing period and we have seen significant success that has translated into high-quality customers and ultimately transactions. We plan to continue to build on our relationship with Snapchat and we see them as an always-on partner.”

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