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As TikTok Takes Over America, It’s Making A Disney Executive Its New CEO

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TikTok, the ultra-popular short-form video app, has hired a top Walt Disney DIS Co. executive to be its new CEO.

Kevin
Mayer, who ran Disney’s video-streaming business, will also serve as
the chief operating officer of ByteDance, the Chinese-owned parent
company of TikTok. Mayer was seen as a favorite to get the top job at
Disney but was passed over to replace Bob Iger in favor of Bob Chapek
earlier this year.

“Kevin has had an extraordinary impact on our company over the years,” Chapek said in a statement.
“Having worked alongside Kevin for many years on the senior management
team, I am enormously grateful to him for his support and friendship.”

Disney
has been badly damaged by the pandemic as Covid-19 forced it to close
its lucrative parks and cruise line businesses. Iger has taken back some
control over the company—he remains the executive chairman—while Disney
rushed to assemble a $6 billion debt offering in March. It has furloughed workers and cut pay with Chapek agreeing to halve his salary and Iger agreeing to forgo one entirely.

Mayer
could not be leaving for a more different environment. TikTok was
already a big hit before lockdown—and has seen its popularity soar
since. It was downloaded more than 315 million times in the first
quarter, according to data from SensorTower, which tracks app downloads.
That figure represents the most downloads in a single quarter that
SensorTower has ever counted up.

Mayer was the deals guy at
Disney, acquiring Pixar, Marvel, Lucasfilm and Fox. And there was
nothing more important to Disney recently than the expansion of its
streaming business, which has proven a success. Disney+ launched last year and was downloaded 14.1 times in 2019, more than even Netflix NFLX (11.9 million) or Hulu (8.1 million). Disney said it would spend $1 billion in the first year alone on original content for the streaming service, building out a line-up that already includes the Star Wars series The Mandalorian and soon a recorded version of the musical Hamilton.

Mayer
will face some challenges ahead at TikTok. It has become an
off-and-on-again target of criticism that its Chinese ownership makes it
a security risk. And a group of 20 advocacy groups last week filed an FTC complaint that it hadn’t lived up to a deal reached with regulators last year to better protect children using its app.

He replaces Alex Zhu, one of the founders of Music.ly, the China-based app that ByteDance bought in 2017 and turned into TikTok. Zhu had made efforts to do what Mayer will now have to do: convince America that TikTok isn’t a threat.

–Abram Brown, Forbes Staff, Business

Awards and Ceremoinies

BTL Africa Wins The “Best Experiential Agency” At E3 International Awards

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Ghanaian owned company BTL Africa has won the best Experiential Agency at the just ended E3 International awards held virtually. They beat off stiff competition from their compatriots like B2b Marketing Lab (UK),  Brandigo(US), Innovation Protocol(USA) among others.

After receiving the awards Mr. Gabriel Kojo Appiah, CEO of BTL Africa said that “This achievement is attestation to the great work of the BTL Africa team. To be recognize is no small feat. Our over 60 passionate staff were shocked during the online announcement in the case as 2020 has brought its share of challenges to the world”

“Our mission has always been to become a world – class and most sought after experiential whence in Africa and this award says it all. The best part about winning this our hard- working staff and how it will strengthen the BTL Africa” he continued

Mr. Richard Larbi, Brands and marketing communication manager, also stated that BTL Africa is also focused on giving the best of the best experience to our loyal customers that ensures our client wins market shares.

E3 is a network of independent agencies around the world who can help you exploit global opportunities by planning, supporting and executing your international marketing activities

BTL Africa is the fastest-growing Pan-African marketing and technology solutions company with offices across the continent, offering bespoke and customized solutions to multinationals and indigenous African brands. We are a holding company for a portfolio of companies specialized in experiential marketing, marketing communications, and AI solution

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Infinix To Launch A Limited Davido-signed Edition Of Note 8 & 8i Model

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Over the last few weeks, Infinix has floated its candy before the eyes of tech enthusiast intensifying their craving for the soon to be released device. Through several social media posts, Infinix has hinted at the imminent release of the NOTE 8 and we all can’t wait for the device to hit the shelves. 

Although the proposed date for the launch in its initial teaser videos and banners has passed without any launch, there are reasons to believe that the launch will take place sometime this month.  

However, here’s more interesting news. Infinix is set to be the first smartphone company in sub-Sahara Africa to launch a limited edition device with a celebrity. A special edition of the NOTE 8 will be released alongside the primal version of the NOTE 8 and the NOTE 8i. The special edition is signed by Infinix’s brand ambassador David Adeleke, popularly known as Davido.

The available stock for the special Davido-signed edition is limited. However, interested shoppers can get one for themselves at exclusive SLOT outlets nationwide and on their website Here. Exciting free gifts are also available if you’re among the lucky few to buy this device while stocks last.

The Infinix NOTE 8 is targeted at the mid-to-high-end market segment and it comes with several interesting features. The device on-boards a super-fast processor – the MediaTek Helio G80 processor, which supports ultra-fast gaming speed, stable graphics in-game, easy multitasking as well as an all round optimal performance.

The device also sports six cameras in total. It comes with a dual selfie camera which is cut out from its super-wide 6.95inches screen. On the back, the NOTE 8 crams a 64MP super night shot camera for an amazing night shot photographs and other photography needs.

Many Infinix loyalists and smartphone enthusiasts are already clearing their carts and lining up in preparation for the launch of the Infinix NOTE 8. Now that there’s a special Davido edition in sight, the queue might just be doubling up. 

To stay ahead of interested shoppers and ensure that you’re one of the first to get your hands on this special edition of the NOTE 8, follow Infinix on Facebook, Twitter, and Instagram at @Infinixnigeria.

You can also join their community of young and vibrant fans on XClub via the app on your Infinix device or click on this link to download the app if you’re a non Infinix user.

Source: Bella Naija

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ZoneThree6 To Debut Music Playlist Services In Ghana

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Entertainment and lifestyle brand, ZoneThree6 has begun curating music playlists content on various music streaming platform for artists. The various streaming platforms will have orchestrated playlists for music lovers on Tuesdays and Fridays, with the “Flow Factor” making a debut This Friday, which will have Ghanaian Hip Hop songs.

Speaking on the new digital music playlist platform, The Chief Operation Officer of Zone Three 6 Network Limited, Quabena Kevin said “this is an important step in the Ghanaian music scene to promote our local content and share it beyond bothers, for our talented and creative artists to get the recognition they deserve.”

The playlists will have genres such as Hip Hop, RnB, Afrobeats, Ghana drill and other emerging sounds from Ghana on streaming platforms such as Apple music, Spotify, Audiomack, Soundcloud, Tidal, Deezer and Boomplay as ZoneThree6 seeks to promote sounds coming from Ghana. The Zonethree6 playlist is powered by DistroPlug, a 100% music company offering full services in music and video distribution and other digital music service such as playlist pitching and royalty collection.

David Drexx George, a Ghanaian/Nigerian tech entrepreneur and the founder of DistroPlug said the collaboration between his outfit and ZoneThree6 is a big win for Ghanaian musicians and their managements and will also help monetize their work.

“Distroplug was created to reduce the stress artists and their managements go through. It also seeks to provide an essential aspect of competing globally, as the world continuous to move into the digital space” he added. ZoneThree6 has provided a universal digital platform online for all their services. Visit the link tree via https://linktr.ee/Zonethree6

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Shatta Wale Now Charges ¢1,800 For “Tuesday Market” Promotions

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Shatta Wale has revealed that, the management of Shatta Movement Empire and Shatta Tuesday Market Initiative, will be demanding moderate rates from organizations or enterprising entities engaged in commercial, industrial, or professional activities to promote their businesses through the Shatta Tuesday Market initiative.

For rates ranging from Ghc 300.00 (1 Day), Ghc 750.00 (3 Days) and Ghc 1,800.00 (1 Week), business owners and or entrepreneurs will have their commerce or trade posted on the Ghanaian reggae & dancehall artiste’s social media pages of about 6M followers. The revenue generated from this initiative will, through the Shatta Foundation, be used to support the vulnerable in the society.

Shatta Tuesday Market is a new initiative, introduced in 2019, from the Empire of Shatta Movement to give back to the community. The initiative which is here to stay is dedicated to help businesses grow to its full potential by giving business owners the opportunity to reach a high number of potential customers.

This decision has triggered a lot of backlash from his fans who claim they spend their resources on streaming the songs by the artiste. See some reactions on twitter below;

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