Once again Accra Fashion Week makes history in the world of African fashion with an explosive virtual edition that premiered live from the 11th to the 13th of December 2020. The online show held a very informative seminar that featured buyers from Israel and Switzerland discussing why the culture of fashion buyers in Africa is missing. The seminar was hosted by the CEO of Accra Fashion Week Nana Tamakloe and premiered live on youtube. Also, a seminar on branding was held and it featured Moulaye, owner, and founder of Afrikrea, and blogger Innocent Kwashe of FashionPivot.
The main show aired on the 12th and 13th of December and exceeded expectations. Hosted by Kati G, viewers were treated to an amazing and excellent production of virtual runway activities held at Independence Square and also the Kwame Nkrumah National park. The event featured prominent designers from USA, UK, Nigeria, Cote d’Ivoire, Australia and more.
It featured brands such as Milandsther, Diamond Couture, Signature’s Fashion House, Clavon Leonard, Fundivas Exclusive, Red Cotton Boutique, Fnetia, Mikoko Deluxe, Don Murphy, Azulant Akora, and Impari Moda. Highlights of the show were seeing Michael Blackson step out on USA based designer Don Morphy. FashionGHANA also executed an amazing display of swimwear fashion and more.
The event has set a record for introducing Virtual fashion shows in Africa a manner that also hosted performances, presenting, and other interesting bits that shows on the premiere dates. All videos are made readily available on their youtube channel at www.youtube.com/AccraFashionWeek. And some of the designers will soon have their outfits available to purchase on the online store at www.AccraFashionWeek.org/boutique.
Full Show Day 1
Full Show Day 2
Red Cotton Boutique
Fashion House Clavon Leonard Takes On Africa’s Luxury Market
Clavon Leonard is a sophisticated fashion brand commonly featured in publications such as British Vogue, Tatler, and British GQ. It was founded by Clavon Leonard (himself) in 2014 where he took on his aspiration to create a world of style with an exquisite blend of quality fabrics, and retro elegance.
In a short space and time, Clavon Leonard has been featured on mainstream runways such as Mercedes Benz New Zealand, Fashion Gallery NYFW, Fashion Week Los Angeles, to his ‘stand-alone’ show for NYFW all before 2017.
CL History In African Perspective
In 2018, the fashion brand publicized its business extension into Africa, namely South Africa, Botswana, Tanzania, Kenya, and Ghana. The move to expand into Africa by the fashion team was not only a business venture but to also set up funding and training programs for aspiring designers and youths, through a designer development program.
According to their managing director, he believes its primary factor to giving back to the community of which they wish to expand into.
From NY To The World
To date in 2021, the Clavon Leonard brand has been invited to almost every major show in the said countries and receiving a standing ovation at almost every event. The brand recently won Menswear Designer Of The Year at the just ended Style Icons Awards.
How Clavon Ensures Its Success On The Motherland
In each city, the brand has established a branch with the finest tailors and artisans supplying their designs and customized looks for the prosperous and affluent fashion enthusiasts of the nation.
According to Clavon Leonard, quality over quantity is an essential motto since their inception and they feel it is even more essential to maintain that in Africa.
Clavon Leonard Provides The Luxury Alternative In Africa
The South African representative explained they do not have as many clients (In South Africa) as they do in USA, however, those that have bought into the value of Clavon Leonard are more consistent in their desire to buy into the luxury and quality provided by the Clavon Leonard brand.
Due to more brands looking to appease the average casual fashion buyer to maximize profits, the team at Clavon Leonard are seeing a spike in their sales in the African market strictly based on the thirst for luxury fashion for both men and women, via word of mouth and recommendations.
Financial Wins For CL
Amongst the 4 African countries, the brand believes it will soon be able to accumulate 1/4 of its clientele in the USA making roughly $30,000 in sales month. That is in spite of the pandemic and lockdown.
This estimation is presumed by the South African brand ahead of their fashion promotional campaign which is said to kick off next year in 2022. Until then the team continues to engage in market analysis and philanthropist activities with its youth fashion programs.
‘Life Ain’t A Bed Of Roses’
The brand is also boosting much of its online sales with intent to provide its service to nations where it hasn’t yet opened a branch in. Clavon Leonard luxury collection ‘Life Ain’t A Bed Of Roses’ can currently be shopped online at www.clavonleonard.com
Michael Blackson Set To Make A Star Appearance At On The Virtual Edition Of Accra Fashion Week
The 2020 edition of the Award-winning event Accra Fashion Week is set to premier 10-13th December 2020. The organizers, www.FashionGHANA.com have decided to execute a virtual premier that can be watched by fashionistas in Ghana at the Goldcoast, and by others around the world online.
The global pandemic has shifted a lot of activities to the end of the year due to the social distancing and lockdown that took place earlier this year. COVID-19 has exposed some horrible realities and deaths, in addition to limiting event platforms and introducing many travel restrictions. However amidst the pandemic has been new innovating, conventional and efficient ways to execute activities, and one befitting for Accra Fashion Week was to go virtual.
This is the ability to allow guests to watch pre-recorded or even live streams of the shows on that said date. So gear up as you will be able to get up close and personal with all the latest looks by fashion designers from Germany, to USA, to Nigeria, To Australia, and more. Witness designs by G Mikoko Deluxe, Diamond Couture, Azulant Akora, Milandsther, Fundivas Exclusive, Impari Moda, Meg Morrison, Sai Sankoh, Ehbs Couture, Levis Le Createur, Signature’s Fashion House, Lure by Salma Mumin, Fnetia, Red Cotton, Clavon Leonard, Don Morphy, and FashionGHANA. The event will also be graced by stylish Celebrities like Eazzy, Efe Keyz, Elikem the Tailor, Michael Blackson and more.
This “Virtual Insanity” edition of Accra Fashion Week is set to beam to millions of viewers across the world via our YoutTube and Facebook or via the official Accra Fashion Week online portal https://www.accrafashionweek.org/
Camidoh Leaves A Remarkable Performance At The 30th Anniversary Of Malta Guinness And Rhythms on Da Runway
“Turning 30 years, gave us the impetus of starting the journey of driving meaningfulness among 18-24 demography through culture, partnerships and influencers. Our focus is to grow penetration and salience to establish Ghana as the biggest Malta Guinness market in Africa” said the Marketing Manager Guinness Stout and Malta Guinness at Diageo, Samuel Dery.
With the motive of making the night a memorable one for an estimated Hundred patrons on the event night and others who watched live on Malta Guinness’s official Facebook and Instagram pages, Afropop artiste, Camidoh was billed alongside award-winning Ghanaian rapper, Sarkodie and Cina Soul on the 14th of November at the Polo-grounds, to deliver an intriguing performance with his undiluted voice.
Camidoh sure knows how to get a party started and was the star attraction at the Ghana’s leading non-alcoholic malt beverage brand 3 decades anniversary. He belted out his hits like “For My Lover” (featuring Darko Vibes), “Maria” and other tunes from his debut EP – Contingency Plan. With a positive reception from event goers, his performance was rated the best on the night.
After singing his heart out in at the Polo-grounds in Accra, Camidoh took a short trip to East Legon, where he teamed up with the PatchBay Band to entertain patrons at the 2020 edition of the Rhythms on Da Runway, an event rated as Ghana’s biggest night in Fashion and music at the on 14th November at the East Legon Underbridge Event Centre.
It was an electrifying atmosphere when he mounted the stage. Camidoh exuded much energy on stage as he performed back to back hits for about 30 minutes. “Maria” is literally one of the catchiest songs to be released under the year of review. And his performance of it at the fashion show was beyond mesmerizing.
Cookie Tee, Fiifi Coleman, Akumaa Zimbi, Others To Rump On “Rhythms on da Runway”
Cookie T; radio & television broadcaster, actor Fiifi Coleman, Akumaa Mama Zimbi; radio & television broadcaster and philanthropist, Gifty; Miss Universe 2012, Phylis Vesta Boison; Miss Malaika 2019 actor Umar Krup, and other notable creatives who serve as a visual aid for consumers or designers creating works of art have been announced as the official guest models who will rump on “Rhythms on da Runway“, slated for November 14, 6PM at the Underbridge, East Legon.
Launched early October at the plush African Regent Hotel, Accra- Ghana, the event will parade some of Africa’s most leading men’s wear and women’s wear designers who will be unveiling their latest collections and creations through a night of splendid fashion extravaganza. In addition to the usual assortment of business casual wear, streetwear, formal wear, ethnic fashion wear, and classic tailoring, the collections are anticipated to come with rich innovation and style.
This year’s edition under the ‘BEYOND THE RETURN’ theme will be strictly Ghanaian and its dubbed the ‘100 Ghanaian edition’ which is part of the Beyond the Return event activities. This means that only Ghanaian Fashionistas would showcase their fashion works on the runway. Other African and International fashion houses were not added to this year’s event as a result of the COVID 19 pandemic.
Since its inception 13 years ago Rhythms on da runway have brought more fashion greats to showcase their works being rocked on the runway by some of the best models from Ghana. Last year’s event for ‘THE YEAR OF RETURN’ edition, was a huge success and saw African designers from far and wide converge to display their works. Designers like Mudi, Ophelia Crossland, Velma Accessories, Abrantie the gentleman and a host of other notable designers were amongst those that shared their works with fashion lovers present.
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